What is a boosted post and how is boosting important?

What is a boosted post and how is boosting important?

A boosted post is a post from your business Page that, for a fee, can appear higher up on your audience’s News Feeds. The fee depends on how many people you want the post to reach—the payment depends on the number of impressions the post gets with time.

Boosted posts are different from Sponsored posts. Sponsored posts function more similarly to ads, where you can choose your target demographic and invest funds into making them aware of your business. We recommend that you try promoting your posts after you have run advanced analytics on your target group, and know exactly who you’d want to reach.

How to boost a post on Facebook

First, choose the post you want boosted. You can either boost a new or a previously published post (as long as it’s been published after June 21, 2012). Begin by clicking the “Boost Post” button on the bottom right corner of the post.

Then, choose the audience you want to reach with the boosted post. You can select to boost the post to the News Feeds of people who like your Page, as well as their friends, or choose a specific audience through targeting.

You can target groups by interests, location, ages and gender.

After you’ve selected your audience, you need to manage the budget dedicated to boosting this post. The budget is determined by the amount of time you want the post to remain boosted, which, in turn, determines an estimated audience to which the boosted post will be visible.

Note:
Since you have to invest a portion of your budget into each Facebook post you boost, choose the content with the highest ROI value. Unless they are dedicated to a time-sensitive campaign, boost posts with ‘evergreen’ content—those that will help spread awareness of your brand in the long run. As a rule of thumb, a post worth boosting also satisfies the following criteria:
It helps promote a product or service offered by your business.
It encourages visits to your business’s website.
It spreads awareness of a limited-time campaign your business is running.

Another important consideration: make sure the post you choose to boost complies with Facebook’s Ad Guidelines. All boosted posts still have to be approved by Facebook before appearing higher on users’ News Feeds, so make sure it doesn’t get pulled before anyone gets to see it.

Why should my business boost Facebook posts?

Organic reach has unpredictable value, and no matter how advanced your Facebook strategy may be, there is still a chance that your posts get lost among the numerous birthday wishes and newborn congratulations so often seen on our Feeds. Boosting your Posts guarantees a degree of visibility for posts you find important.

Boosted Posts have a higher chance of being seen by people who have Liked your business’s Page. Whenever someone likes or comments on a boosted post, it can appear on their friends’ News Feeds—even those who are not following your Page—giving your business exposure to new audiences.

web hosting companies in uganda

web hosting companies in uganda

Web Hosting Companies in Uganda

The list of web hosting companies in Uganda keeps growing with each day that comes. Still many Ugandans keep asking which web hosting company should i choose? How do we decide if a web host is good? Do bandwidth and disk storage features still matter these days? Which type of hosting service should you go with? Hostaculous will help you answer some of these very important questions and guide you in which web hosting service will suite you best.

Know Your Hosting Needs

You can never get the right web host without knowing what you need. So before you go any further – put everything aside (including this guide you are reading) and think thoroughly on your own needs.

  • What kind of website are you building?
  • Do you want something common (a WordPress blog, for example)?
  • Do you need Windows applications?
  • Do you need a special version of software (ie. PHP)?
  • Does your website need special software?
  • How big (or small) can the web traffic volume go?

These are some of the basic questions you need to answer for yourself.

Have a quick picture of what you want to do with your website now. Figure what happens next for the next 12 months.

If you are totally new…

For newbies, the no-brainer rule is to always start small with a good shared hosting account.

A shared hosting account is cheap, easy to maintain, and sufficient for most new sites. Plus, you can always upgrade to VPS or dedicated hosting in the later stage when your site grows bigger.

Server Reliability / Uptime Scores

Nothing is more important than having a 24×7 operating web host. You need a web host is operating on a powerful server and stable network connections. 99.5% and above is the recommended uptime score; anything below 99% is unacceptable.

Cron Jobs, Auto Script Installer, .Htaccess, And SSI

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I am always surprise that some web hosts out there still do not offer these basic hosting features nowadays. You need Cron for day-in-day-out operations, Auto Script Installer (like Fantastico, Simple Scripts, Quick Installer, Softaculous, Installatron, and so on) for easy web apps installations and updates, .htaccess access for security/page redirects/etc purposes, Server Side Include (SSI) for easier site maintenance (especially when you are building a static site), and FTP access for easy file transfer.

Unless you are signing up on a specialty web host like WP Engine and Pressidium, else these basic features are must-have. You SHOULD NOT settle with hosting providers that do not supply them.

Ignore Disk Space and Data Transfer Capacity (for now)

Disk space and data transfers are hardly a meaningful comparison factor for shoppers – especially if you are new – these days.

One, if you check, almost all shared hosting providers are offering “unlimited” storage and data transfers. While the term “unlimited” is nothing but a marketing gimmick; web hosting users get more than enough capacity in storage and data transfer. (In most cases, it is RAM and processor power that limit the usage of an unlimited hosting account.)

Two, if you think about it, disk storage and bandwidth hardly matter to an average website owners these days. Images can be stored on Flickr; files and documents on Google Doc, videos on YouTube and Vimeo, large data files on cloud storage.

So in conclusion – you don’t need to care that much on your hosting storage or bandwidth for now.

 E-Commerce Features

  • Are you running an e-commerce website?
  • Are you using any specific shopping cart software?
  • Do you need to process business transactions on your website?
  • Do you need special technical support (ie. PrestaShop guide, or so on)?

If yes, then it is important for you to pick a web host with sufficient e-commerce features support. SSL certification, dedicated IP, and one-click shopping cart software installation are some of the essential features/supports you will need.

An Easy-To-Use Hosting Control Panel

A user-friendly and functional hosting control panel is very, very important.

It doesn’t matter if it’s a cPanel or a Plesk or a third party control panels– we are okay as long as it is user-friendly and come with all the necessary functions. Without an adequate control panel, you will be left at the mercy of the hosting tech support staff – even if all you need is some basic server changes.

Site Backup

There are times when a site crashes. Perhaps a hacker got into your WordPress blog and replaced your index.php file, or your entire database got nuked, or the server had a severe hard disk failure.

If your web host does site backups regularly then there is nothing to worry about when these incidents happen. Your hosting provider should be able to restore back your full (or at least, a big chunk of) site in no time.

On backups, here are a few key questions to ask your web host:

  • Does your web host provide full backups regularly?
  • Can site backup be done easily via the control panel?
  • Can you create auto backup your site easily via cron job or other program?
  • Can you restore your backup files by yourself easily (so you don’t have to wait for the support staffs to do it for you during disaster time)?

 24/7 Live Chat Support?

Personally I prefer live chat over phone and I prefer web hosting company with comprehensive documentation (so I can just read and solve the problems myself).

But it’s just me. You might prefer email or telephone support instead.

What we want is someone who can throw us the life saving rope instantly when we press the S.O.S button.

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WordPress vs Static HTML – What’s Best for Your Business Website?

WordPress vs Static HTML – What’s Best for Your Business Website?

WordPress vs Static HTML is one battle that can only be fought on a technical front. Do you want to launch a business website but not sure how to get started? Recently while attending an event, one of the users asked us what’s the advantage of using WordPress over a static HTML site. If you had a developer tell you that you need a HTML site or was wondering because you had heard this elsewhere, then you’re in the right place. In this article, we will compare WordPress vs HTML and what’s best for your business website.

HTML vs WordPress for business websites web hosting and domain registration services in uganda

What is WordPress?

WordPress is a Content Management System (CMS). Content Management Systems allow YOU to manage your website from a user friendly interface.

You can make all the changes on your website from an admin area which is quite easy to understand, even for absolute beginners.

While there are many CMS out there, WordPress is the most popular one because it powers nearly 26% of all websites on the internet.

It is important not to confuse WordPress.org with WordPress.com. WordPress, the open source CMS is available on WordPress.org. On the other hand, WordPress.com is a blog hosting service. Please see our guide on the difference between WordPress.org and WordPress.com.

Having said that, let’s take a look at the pros and cons of using WordPress.

Advantages of Using WordPress

Easy to Update – You can simply login to your WordPress site and add new pages without paying your developer. WordPress is easy to use and has an intuitive user interface, which makes it easy for you to create or update pages on your site.

WordPress user interface web hosting and domain registration services in uganda

Professional Templates – There are thousands of ready-made templates that you can use on your site. These themes are developed by professionals from all over the world.

Incredibly Powerful – WordPress websites can be easily extended with plugins. By installing plugins, you can add any functionality to your existing website such as adding a contact form, adding a reservation system, adding a photo gallery, and more.

Full control and Ownership – You get full control of your website, its domain name, and all its contents. You can make any changes you want, and there is no limit on how much your site can grow in popularity, traffic, sales, and users.

Disadvantages of Using WordPress

Learning Curve – While WordPress is easy to use but it takes a while for most beginners to get familiar with the software. There is plenty of help available to get over this learning curve quickly, but it will take a little effort.

Maintenance – You will be responsible for keeping WordPress, installed plugins, and themes up to date. You can also use managed WordPress hosting who can do this for you.

What is a Static HTML Website

HTML is the markup language used to display web pages. Most websites on the internet use HTML with a variety of markup and scripting languages to create web pages.

Typically you will need to hire a web developer to create an HTML website for your business. They will use HTML, CSS, JavaScript and some other technologies to build your website.

HTML code behind a static HTML site web hosting and domain registration services in uganda

CMS software like WordPress use database to store and retrieve content. On the other hand, HTML websites have all your content in static files.

Having said that, Let’s take a look at advantages and disadvantages of a HTML website for your business.

Advantages of a HTML Website

Little to No Maintenance – Once your website is live, you do not need to install any updates or regularly backup. If nothing is changed, you can just backup your website once and forget about it.

Low Requirements – HTML websites don’t need servers with PHP or MySQLinstalled on them. They can run on cheaper server with low resources. Although most good web hosting companies offer PHP and MySQL support.

Disadvantages of a HTML Website

No Updates – Unless you know HTML/CSS, static HTML websites can be very difficult to update for beginners. You will need to hire a developer even for smaller tasks like adding new pages, updating old content, or uploading videos or images.

No Additional Features – If your business grows and you want to add a feature to your website like a store, a survey or poll, a gallery, etc. All of this would require you to hire a developer and in most cases they would recommend you to move to WordPress.

Costs – Considering that you will have to hire people even for smallest tasks, the cost of a HTML website could get much higher than a WordPress website.

What is Better? WordPress or HTML?

Now that we know the pros and cons of both WordPress and HTML websites. Let’s talk about which one is better for your business website.

If you are certain that you will never want to update, change, or add anything new to your website, then by all means go for a HTML website. It will be faster and will serve your purpose.

If you want to have the freedom and control of your website and not waste money on monthly retainers paying developers to add images, then WordPress is obviously the better choice.

For those who want grow their business website to make you more money, then WordPress is the way to go forward.

Using WordPress you can add content to your website without hiring anyone. You can create as many pages as you need at any time.

You can add a blog section to keep your customers updated, or even build your own email list and keep bringing more customers to your business.

You will be part of a global community of businesses using WordPress to manage their online presence. You will find plenty of free help, resources, tools and pluginsto grow your business every day.

Instead of paying developers loads of money for smallest things, you will be able to spend that money on growing your business with WordPress.

How to Get Started With WordPress for Your Business Website?

First, you will need to sign up for a WordPress hosting service provider. These are specialized companies that will host your website on their servers.

We recommend Hostaculous as they are the official WordPress hosting providers.

What is: Content Management System (CMS)

What is: Content Management System (CMS)

A content management system or CMS is a software that facilitates creating, editing, organizing, and publishing content. WordPress is a Content Management System, that allows you to create and publish your content on the web. Although it is mostly used for web publishing, it can be used to manage content on an intranet, or in a single computer.

WordPress allows users to have full control over the files, documents, as well as the design and display of the content. You don’t have to know a single line of code to publish content using WordPress. The beauty of a good content management system is to allow any user to create and manage their content without any technical know-how.

In the earlier days, an average user or a small company had to rely on static HTML sites because they could not afford a content management system which would cost hundreds of thousands of dollars. That problem is now solved. WordPress is open source and free for anyone to use.

WordPress is being used in all sort of creative ways. We have seen WordPress being used to power small business websites, blogs, large university websites, portfolios, real estate property listing site, internal communication system for companies, web directories, movie databases, application infrastructure base, arcade sites, and basically anything else you can think of.

Tired of old social media platforms?

Tired of old social media platforms?

Social Media in 2016

Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content.

Social media technologies take on many different forms including blogs, business networks, enterprise social networks, forums, micro blogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing, and virtual worlds.

However, social media world is changing fast: You are either keeping up or quickly become irrelevant. Here are new social media platforms to inspire you:

Blab

This is a social media network for video chatters. If you tried Periscope and joined at least one Google Hangout on Air, let me put it simply for you: Blab is right in the middle between the two.
Join and set up group video interview, meet new people and connect to influencer sin real time!

Yik Yak

You have probably seen screenshots of Yik Yak all over the web lately. It is a platform that is all about local sharing on a social wave. You download the app, narrow your location via GPS, and communicate with anonymous people in your area.
It is still growing, so some cities are pretty dead. But larger urban areas have exploded in activity, and you can find plenty of conversations, or start your own.

Ello

Are you a creator who wants to connect, be inspired by, and be an inspiration to other creators? Then Ello is for you. Upload your content, edit it, share it. Then go and look at what others are creating.
This is a great social network that will give you one on one interaction with others that share your passion. So download the app and say ‘Ello!’

Now, if you have problem getting used to new social media networks, First Site Guide has an excellent write-up called “How I Learned to Love Twitter!” that tells a story many of us are so well aware of: How we first join a social media community and feel helpless and lost and how to ultimately overcome that!

Social Media Dashboards
Cyfe

Cyfe is your only way to make sense of the buzzing social media world: Archive social media streams and search results, monitor social media statistics and set up reputation management dashboards. Cyfe has something for everything.
Plus, Cyfe supports an insane amount of social media networks you can track: Pinterest, Instagram, Twitter, Facebook, Facebook for Business, Google Plus, Youtube, Vine, you name it!

Social Media Mobile Apps
Social apps aren’t all about Facebook and Twitter anymore, or chatting applications. Whole networks have been created that you may have never heard of, with specialized services you will love. These are some excellent newer ones that have gained a ton of traction this year, and are continuing to grow. You gotta check them out!

Kleek

Facebook’s friend feed and its algorithm are an annoyance for most users at this point. Kleek integrates with the social network to give you more control. It works by connecting to your account and letting you create your “cliques”.
Only the people you want will show on your mobile feed. It will also alert you to special events, such as birthdays or invites from those people. Super simple, but helpful. Think of it as making Facebook yours, without having to create secret groups and flick between feeds.

Storehouse

This is a really simple, basic app that will change how you view, collect, curate and share media forever. Take your chosen photos and videos and create a story that you can tell to anyone you choose.
Everyone knows that a lot of social interaction online these days is visual storytelling. This takes it to the next level, all from one small and easy to use application.

Shots

Yes, that is the real name of the app, smiley face and all. The concept is just as silly: this is an app that not only allows you to take selfies, it demands it.
You take the shot, you edit the shot, you share the shot. It is the best way for you and your friends to indulge in some harmless, fun vanity. Take photos or videos. Upload with descriptions and send to anyone you like.

How To Get To Number 1 On Google Without Breaking The Rules

How To Get To Number 1 On Google Without Breaking The Rules

The ‘rules’  governing clearly state (in 2016), that if you try to manipulate your rankings through ways Google disapproves of – they will penalise your site – for a long time – and Google disapproves of a LOT. Making a claim for a top spot IN A COMPETITIVE industry without quality links and relevant content over a PERIOD OF SUFFICIENT TIME,  in a vertical with relatively stable rankings, raises a red flag to Google. I’ve seen sites rise and rise and rise and when they get to the top, they get slapped back 40 places. Sometimes immediately – sometimes a few months later.

If you are at the top of the results, you can bet Google will take a closer look at your site. That might be deeper algorithmic analysis of your site, or even a manual review…. sometimes I actually worry about all of a sudden appearing near the top of results. Sometimes, it is shortly followed by a big drop, if the methods used were a little ropey.

If I bag a top ten ranking, I don’t usually push for number 1 in Google anymore – not without a strategy based entirely on making things better – low-quality link building, for instance, is just not a long term plan I want to invest my energies in any more. I normally concentrate on other keywords when I get into the top set of results, and on building domain trust, and usually only focus on the main term if I have a solid gold linking opportunity on a site with mega trust.

Why Is A Top Ranking In Google So Valuable?

Money!

A number 1 ranking in Google:

  • attracts the lion share of visitor clicks and gets
  • a lot more clicks than no2 position, and
  • vastly more than the other 8 listings in the SERP

Of course, that’s assuming your search engine results page (SERP) snippet is as ‘clickable’ and ‘relevant’ as the competing pages’ snippets for that search query.

Organic listings as a whole get more (perhaps double) the clicks a sponsored ad listing attracts according to musings in the SEO industry at the moment but it suits Google to balance that out in the future (because Google makes more money from advertising). I would be more specific with the numbers, but I don’t trust most stats out there these days about such things.

Everyone wants to know:

How to get to number 1 on Google?

…but the truth is Google changes what is number 1 in SERPs pretty often.

Typically there a few obvious ways to get to number 1:

  • Free / Natural / Organic Listings
    • Organic Listings
    • News
    • Video
    • Maps
    • Places
    • Blogs
    • Images
    • Social Updates
    • Shopping
  • Sponsored / Advertising links

A number 1 ranking in Google natural listings is most valuable, because you do not pay for the clicks. Free traffic from Google is the holy grail. Websites with a lot of organic number ones get a lot of free traffic from Google.

In competitive niches, you will need to pay Google to be number 1 using Google Adwords, and this will continue to be the case as Google becomes more an more, a local search engine (IMO). Google Adwords is typically the fast way to get to number one for valuable and competitive keywords and keyphrases.

What Do You What To Rank Top For?

Some companies want to rank for different things and certain links and strategies achieve different results. That’s the end of link building for beginners month on the Hobo site – hope you found it useful.

I’d thought I’d close mentioning you really should have a specific goal every time you start link building.

What do you want to rank no1 in Google for anyways?

  • your company name or brand? Not only do you want to rank for it, you want to control every mention of your company name in Google, easily done by social media participation and using the authority of other sites to rank for your brand. Very easy to achieve with just on page optimisation and a few incoming low-quality links (sometimes, not even).
  • Your service, in your area? – again, fairly easy. Done with on-page optimisation (geographic mentions in the title and in the text for instance), and generally speaking some low-quality links
  • Your service in your country? – slightly more difficult than above, but can be handled with plenty of low-quality links from even low-quality, unrelated sites in some cases
  • Your service? – difficult depending on the niche – you’re going to need some decent links or at least the same amount of crap links your competitors have. Crap anchor text links outweigh unfocused poor anchor text links from even relatively authority sites.
  • Your products? – generally speaking, very difficult, especially if your products can be bought in a 1000 other places. You’re going to UNIQUE CONTENT, need links that pass Pagerank, anchor text and trust ie ranking ability. You’re going to need a few trusted sites to link to you to rank all those products. The more pages on your site, the more Pagerank you will need. To get pr, you need incoming links.

A weight of crap links built over time can beat even a relatively trusted site in Google in 2009 – still. However, it’s these links Google have a lot of brainy people working on attempting to nullify, so why swim against the tide?

ESPECIALLY considering just a few links from one site can transfer instant ranking ability and trust to a new site, or one link from one PR5 page can transfer enough Pagerank to heat up an entire 200 page website with no other links. Finding those sites can be a full time occupation though.

Deciding what you want to rank for and how you want to do it are at the core of link building strategy.

Search Engine Optimisation

Search engine optimisation is the process of making pages ‘as relevant as they can be” for search engines to believe they are valuable enough to be considered for top rankings for as many key-phrases as possible in organic or natural listings.

Nobody knows for sure how to get number 1 on Google, not exactly anyway, but getting to number one in Google is largely down the reputation of your website and how relevant pages are to keyword queries. This of course needs to be manipulated to get the best out of a site, and that’s where companies like Hobo come in.

Typically you get to number 1 by having a good online reputation. Big brands have good reputations. Big brands rank at the top of Google, too. Your reputation is increased by the number of quality web pages that link anywhere to your site. Typically relevant pages with the most, and sometimes the best, links rank at the top of Google natural / organic listings.

Instead of focusing on number 1 in Google, your focus should be to appear in as many Google properties as possible, to give your business as much opportunity as possible to appear for as many searches as possible that are relevant to your business. FOr instance, we are a SEO company, so ranking for ‘hot to get to number 1 on search engines like google, Yahoo or Bing might well be valuable to us.

  • How hard is it to get to number 1 Google? Ultimately this depends on the competition for the keyword or keyphrase and the reputation of your website. New websites typically find good rankings hard to come by in Google in competitive verticals.
  • Placing number 1 on Google and getting no traffic? You must be number 1 for a keyword that is not widely searched for.

You searched for ‘how to get to number 1 on Google’ and I hope this article has shed some light on this – at least you know you should be asking:

  • how to get to no1 in Google organic listings?
  • how to get to no1 on sponsored listings in Google?
  • how to get your site number 1 on Google news?
  • get number 1 listing on Google maps results?
  • how to get number 1 on Google video results?
  • how to get to number 1 in Google image search?
  • how to get number 1 in Google shopping comparison?
  • how to get website 1 in Google blog search?
  • how can i get a site to number in Google updates?
  • how to get number 1 on Google local business (now Google Places)?

You can get to number 1 in Google for free if you know what you are doing, and if you don’t, you can pay Google Adwords or find a search engine optimiser like Hobo who can consult with you to help you rank no1 in Google, Bing & Yahoo search engines’ organic listings.

Beware SEO companies who promise no1 ranking guaranteed. No one can guarantee no 1 rankings in Google.

Why Do Google Rankings Change All The Time?

A big misunderstanding of Google and search engines like Yahoo & MSN is to view them as “one big super-computer.” In fact, they are tens of thousands of machines, located in different “data-centers” (DCs) all over the world.

And they do not get updated all at the same! Instead, changes are rolled out slowly, a few data-centers at a time, and a few machines per datacenter at a time.

As a result of DNS-based load-sharing, the “Google” you connect to right now is not the same “Google” you connected to five minutes ago — It is a different machine at a different IP address so different set of results.

So, you are simply seeing results on different Google machines, depending on when you connect (and where you connect from).

If you see your brand-new site appearing and disappearing, but ranking well with increasing frequency, that is potentially good news.

On the other hand, if you see your well-ranked site dropped with increasing frequency, then that is bad news. It is however possible that you’re connecting to only partially-updated servers (computers), and your data isn’t loaded yet. It doesn’t make sense to panic until your site disappears completely, because it might drop, or it might pop back — You just can’t tell.

This is why no SEO company can promise you No.1 in Google. From minute to minute, even Google engineers don’t know who will be top for a specific search term on a specific computer / datacentre.

We aim to build good quality sites with quality incoming links to ensure at least your site remains bobbing about on Page 1 of the results.

We’re not magicians, nor do we “know” how Google works (no SEO company does!). We just know how to make quality sites that feature high up in Google search rankings. We’ve managed to crack this by following the rules as set down by Google, Yahoo and MSN, a bit of ethical creativity and by doing exhaustive research and testing.

As well as always improving customer positions in SERPs, we are always aiming to keep communication lines open between customers and above all to keep customers happy!

A happy customer is generally:

  1. A customer who sees search engine results improve when we are employed
  2. A customer who is always kept up to date with how we’re achieving these results
  3. A customer who is seeing actual quality traffic land on their website that converts to leads and sales.

 

Stay safe online

Stay safe online

In the past, email was the best way to communicate with people online. But today, there are many different ways to talk online, allowing you to do things like:

Make phone calls from your computer and even see the person you’re talking with.
Share with lots of friends at the same time without sending an email to each of them individually.
Engage with different websites by making comments or posting your own content.

When people are not online, they use a variety of communication methods, including phone calls, written letters, and face-to-face conversation. We use these different methods depending on the situation. Online communication is very similar: People may use instant messaging, video chat, or social networking depending on the situation. You can choose whichever methods best fit your needs.

No matter how you communicate online, you’ll need to think about privacy and safety. Each service that you use has its own privacy settings. It’s helpful to review these settings before using any service to avoid revealing your conversations and personal information to a broader audience.

Act as if you were communicating offline: Remember, everything you write online is relatively permanent, so even passing comments could have negative consequences for you or someone else in the future.

Benefits of online advertising

Benefits of online advertising

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising including web banner advertising, and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content.

If you are looking for a simple and cost-effective way to connect with your customers then online advertising offers the biggest bang for your buck. The Internet is fast replacing traditional mediums of information, entertainment, shopping and marketing. It’s time to change the way you market your business.

The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc. throughout the day. Say goodbye to those expensive huge billboards and glossy print ads. Be visible where it matters, especially in social media. It’s the smart thing to do…your bottom line will validate that!

Here are the 5 most valuable benefits of online advertising:

It offers more value for your advertising dollars as it can be more targeted than offline mediums.

It is up and running 24/7 providing round-the-clock visibility.

It has a faster and wider reach as you can connect with people anywhere even in the remotest locations, as long as there is Internet connectivity.

It provides more information at a low cost.

It is convenient for your audience as they can access your online advertising material as many times as they want.

Experienced marketers say that one of the greatest benefits of online advertising is its measurability and the information it provides about your audience. It’s a two-way street. You can learn about your visitors while they are getting to know you. This offers valuable input about the effectiveness of your campaigns which can then be quickly modified to increase conversions and sales.

Why you need a website

Why you need a website

A website will expose you to a larger number of potential customers and increase the size of your target audience.
The people who visit your website are already interested in what you have to offer because they have reached it through searching the internet by content and location. Therefore, your business promotion is more effectively targeted.

Internet Purchases Increasing in Popularity
Researching and purchasing products and services on the internet is becoming increasingly popular. Customers can browse businesses at any time of day and night in the comfort of their own home. They don’t have to run all over town and there are no pushy salesmen, no parking hassles and they don’t have to worry about the kids. A website puts the customer in control of the purchasing process and as a result, shopping on the web is becoming evermore convenient and popular.

Get Customers Early
For many people, a purchasing decision starts with research on the web. They often make their choice long before ever entering a store or making the first phone call. Having a website will mean that you are part of their selection process from their very first step.

Promote Yourself Continuously
For the small initial cost and effort of establishing a website, customers have access 24/7. They can read about you and your work when and where it is convenient for them – often, long after you have finished for the day. With an informative website, you can effectively communicate with potential customers all day and all night.

Win Customer Confidence
By providing appropriate content on your website, you can answer visitor queries and provide valuable information that goes beyond mere marketing. Potential customers value this service and can see that your business is knowledgeable and professional.

Inexpensive
As a form of advertising and marketing, a website is cost-effective and great value. Compare the cost with other forms of advertising, such as printed media, Yellow Pages, or radio and television.

More Information
A website does not limit the volume of content you can present. Other promotional media like print, radio and television, charge you by the word or second. A website allows you to fully explain and display who you are and what you do. You can tell potential customers about your work, qualifications, existing clients, completed projects – in fact just about anything that will benefit your purpose.

Dynamic
A website is a dynamic, easily updateable resource through which you present information to your visitors. Unlike other forms of marketing that are either static, or difficult and expensive to change, a website is easily updated.

Increase Customer Interaction
Visitors can contact you via e-mail directly from your site. You can also have online forms that allow visitors to request more information, provide feedback or place an order.

Increase Your Profile
Customers will perceive you as more professional, dynamic, modern and better able to meet their needs. Can you imagine companies like QANTAS, ColesMyer, BHP or ANZ not having a website? How will potential customers perceive you if your competitors have websites and you don’t?

Measurable Success
You can analyse the comprehensive statistics reports provided by your website to see how many people are visiting, what pages they are viewing and how long they are spending on your site.
REMEMBER – YOUR BUSINESS NEVER CLOSES ON THE INTERNET

Things You Can Sell From Home to Make Money

Things You Can Sell From Home to Make Money

From a very early age I was taught the value of money. Not only did I do chores to earn a weekly allowance, but I was expected to save my money for things that I wanted to purchase. And like most kids — I wanted more than I really needed, which motivated me to come up with other ways to make money.

In college, I sold my old text books and CDs for cash. I sold old clothes to shops. I even sold my body to science, by participating in numerous pharmaceutical research studies—that’s a joke. The point being … when you’re short on cash there are TONS of ways to make extra money by selling things.
So if you need some extra pocket cash, here are different things you can sell from home.

Advice
Are you a math whiz or a tech guru? Do you know a foreign language? Then cash in on your knowledge on sites like Brain Mass or Create Pool. Simply browse the questions, give an answer, and get paid. Each site works differently, so visit each for specific details.

Art
Do you love to paint or draw? Then sell your art online at ArtPal, they accept paintings, prints, photography, sculptures, handmade jewelry, and crafts. No fee to join.

Baby Gear
Is your baby all grown up? Then sell your used baby furniture, gear, toys, and clothes to friends or relatives.

Belly
While this is a huge commitment and undertaking, it can be very lucrative if you’re healthy, the right age, and you have the right mindset. Being a surrogate (carrying someone else’s baby for 9 months) pays over $1,000, plus the cost of medical bills.

Big Ticket Items
Do you have furniture, designer clothing, major electronics, or appliances that you no longer need or want? Then sell them on online. Like a newspaper ad, but free, you’ll list your item and it will be up to you to follow through with customers.

Breast Milk
Yes, you heard me correctly, breast milk! In fact, there is a whole website called, Only The Breast that is dedicated to moms selling and those looking to buy breast milk.

Books
Do you have old books laying around? Sell them online.

Clothing
Do you have outgrown children’s clothing or styles that you no longer wear? Then sell your clothes. Prefer to sell new clothing? Here are 5 online boutiques that will let you set up shop for FREE!

Crafts
Do you make gorgeous jewelry or cozy knit scarves? Then sell your handmade goods, vintage items, or craft supplies online.

Electronics
Have old electronics laying around? Then sell your old smart phones, tablets, laptops, and computers.

 

Logos
Do you have graphic design skills? Then use your talents and sell logos on 99 designs. Simply find a contest, submit a design and if yours is chosen as the winner you make money.

Mini Services
Fiverr is a website where you post services that you’re willing to do for $5.00. People sell everything from writing services, design services, voice over services, to making phone calls, posting social media updates, and videos. Once you make a sale, Fiverr will keep of fee of $1.00 and payments will be made via PayPal. Doesn’t sound like much money? Connie Brentford is making good money on Fiverr – she even wrote an e-book about it, How I Made An Extra $1,200 Per Month At Home Using One Free Website.

Photos
Sell your photos to stock sites like Dreamstime.com. Simply upload your photos and sell your images. You’ll receive 25% – 60% from each sale you make. Or use an iPhone app like Foap. Download the application to your smartphone and upload your photos. Once your image receives 5 positive ratings from other Foap users – your photo will be published for sale. You will earn $5 each time someone purchases your photo. Payments are made via PayPal when the user requests a cashout.

Recipes
Are you a great cook? Then sell your recipes to magazines, cooking contest websites, or article databases like Helium.com and About.com. Magazines will usually pay $25 – $500+ if they publish your recipe. Some sites to check out are Cooking Light ($50 and a free t-shirt) and Sunset.com ($250). With article databases they publish your recipe online and then place ads alongside your recipe. The more page views to your recipe, the greater revenue share you earn, and the more recipes you share, the more earnings you’ll make.

Best of luck!