A website will expose you to a larger number of potential customers and increase the size of your target audience.
The people who visit your website are already interested in what you have to offer because they have reached it through searching the internet by content and location. Therefore, your business promotion is more effectively targeted.
Internet Purchases Increasing in Popularity
Researching and purchasing products and services on the internet is becoming increasingly popular. Customers can browse businesses at any time of day and night in the comfort of their own home. They don’t have to run all over town and there are no pushy salesmen, no parking hassles and they don’t have to worry about the kids. A website puts the customer in control of the purchasing process and as a result, shopping on the web is becoming evermore convenient and popular.
Get Customers Early
For many people, a purchasing decision starts with research on the web. They often make their choice long before ever entering a store or making the first phone call. Having a website will mean that you are part of their selection process from their very first step.
Promote Yourself Continuously
For the small initial cost and effort of establishing a website, customers have access 24/7. They can read about you and your work when and where it is convenient for them – often, long after you have finished for the day. With an informative website, you can effectively communicate with potential customers all day and all night.
Win Customer Confidence
By providing appropriate content on your website, you can answer visitor queries and provide valuable information that goes beyond mere marketing. Potential customers value this service and can see that your business is knowledgeable and professional.
As a form of advertising and marketing, a website is cost-effective and great value. Compare the cost with other forms of advertising, such as printed media, Yellow Pages, or radio and television.
A website does not limit the volume of content you can present. Other promotional media like print, radio and television, charge you by the word or second. A website allows you to fully explain and display who you are and what you do. You can tell potential customers about your work, qualifications, existing clients, completed projects – in fact just about anything that will benefit your purpose.
A website is a dynamic, easily updateable resource through which you present information to your visitors. Unlike other forms of marketing that are either static, or difficult and expensive to change, a website is easily updated.
Increase Customer Interaction
Visitors can contact you via e-mail directly from your site. You can also have online forms that allow visitors to request more information, provide feedback or place an order.
Increase Your Profile
Customers will perceive you as more professional, dynamic, modern and better able to meet their needs. Can you imagine companies like QANTAS, ColesMyer, BHP or ANZ not having a website? How will potential customers perceive you if your competitors have websites and you don’t?
You can analyse the comprehensive statistics reports provided by your website to see how many people are visiting, what pages they are viewing and how long they are spending on your site.
REMEMBER – YOUR BUSINESS NEVER CLOSES ON THE INTERNET