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5 Excellent Websites for Checking Google Keyword Rankings

5 Excellent Websites for Checking Google Keyword Rankings

One of the essential elements of SEO is picking the right keyword, making them rank & track the keyword position in search.

It is absolutely necessary for a blogger or SEO professional to check their Google keyword ranking for target keywords. One of the most common mistakes bloggers and website administrators make is that they write and publish articles without targeting any keywords at all.

It takes only 10-15 minutes to use a keyword research tool like SEMRUSH or the Google keyword search tool to find which keywords to use. Make sure you take advantage of these tools in order to accomplish this very important step!

Once you are finished writing a SEO-optimized post using your target keywords, your next task is to keep track of its search engine rankings and to continue building backlinks with the proper anchor text.

**Again, proper keyword selection is one of the main factors involved in achieving a better ranking in Google’s search engine.**

Every blogger must aim to use the keywords which users search the most, especially those keywords which will help your website show up on one of the first few pages of search results.

If you accomplish proper on-page SEO, chances are good that you will appear in the first 50 search results.

To improve your SEO, you must manage keywords properly so that you can find out which keywords are strong for your particular domain and which are not. This information allows you to work on using the strongest keywords, thus increasing your likelihood of getting a better ranking in Google and other search engines.

In order to accomplish this goal, you need a tool which can tell you where a specific keyword ranks in Google’s search results without manually going through 100’s of search results and pages.

To help you to do this, we have compiled a list of some excellent free online tools to use to check your target keyword position in Google.

5 Useful Google Position Checker Tools:

1. SEMrush

 

SEMrush is my favorite tool on this list as it is a complete solution for keyword checking.

You can enter your website URL or the individual URL of a blog post, and it will show you which keywords you are currently ranking for. You can further click on any resulting keyword to check keyword competition and other details.

It supports Google (you can select Google Search based on your target geographical region)and Bing.

SEMrush is professional software that is easy to use, and you can try it for a couple of weeks for free before deciding whether you want to subscribe.

2. Ahrefs

 

I’m pretty happy with SEMrush, but if I ever have to replace it with anything else, it’s going to be Ahrefs.

This one is loaded with tons of great features. It automatically detects what keyword your website is ranking for & you can specify ranking based on country.

 

3. SERPWatcher

I’m a huge fan of SEO tools offered by Mangools as they work great & offers great UI. SERPWatcher is the latest addition which let you track keyword position for any domain. You can rack keyword position based on Geo location & device.

 

You can get one of their paid plan to track more keywords. The pricing is most reasonable under the paid tool & will fit your pocket perfectly.

 

4. Google Rank Checker

Google Rank Checker is an excellent free online utility which helps users track keyword positioning in Google search engine results.

In order to use this service, simply put in the keyword you want to search along with the domain name, and it will show you the position of that specific keyword in Google.

It’s that easy.

 

 

5. SERP’s Keyword Rank checker

This one is another popular free Keyword rank checker tool which shows more than search engine position. Along with search engine ranking it also shows CPC and search volume data, for any keyword or phrase.

 

When checking the Keyword rank, you can select the search engine location & also desktop or mobile device. This tool is idle for checking one or multiple Keyword ranking.

 

Branding Strategies for Freelancers

Branding Strategies for Freelancers

As a freelancer, your success depends on your personal brand.

You may very well have the skills to get the job done. But without effective branding, clients won’t trust you.

Develop a personal brand that stands out. Become familiar with the client’s needs. And set yourself apart from the competition.

Deliver on your promises
Above all else, deliver on your promises.

You can’t build brand credibility based on words—only actions. Clients have high expectations. And when you commit to certain standards, they will hold you accountable.

Completing your commitments is a sign of professionalism. It shows people you can be trusted.

Be mindful of quality when fulfilling your clients’ promises. Subpar work will only diminish your brand’s value. Create a quality control checklist to ensure you’re producing excellent work.

Consistency is the ultimate brand-builder. Clients don’t want freelancers who deliver good work sometimes. They desire individuals who will provide quality every single time.

To remain consistent, never stop improving. Invest time in learning new skills, as well as honing your old ones.

Differentiate yourself from the competition by understanding your clients’ goals. Learn the reasoning behind their projects. This will help you provide a better work product.

Personal branding hinges on you delivering quality work in a consistent manner. Be prepared to make the commitment.

Build a website or portfolio
Show clients who you are and what you do. Create a website or portfolio to promote your brand.

A personal website is an effective tool to give clients an inside perspective. It provides a visual representation of your brand’s values and your work experience.

Develop a website that will showcase your talents. Add case studies about previous clients. Mention notable awards and recognitions. And highlight how your work makes a difference.

Moreover, focus your website on how you can solve your client’s problems: Don’t use your website to tell people what YOU do, use it to tell people what you can do for THEM.

Create a website that exudes professionalism and makes a good first impression. Based on eye-tracking research conducted at Missouri University of Science and Technology, “when viewing a website, it takes [visitors] less than two-tenths of a second to form a first impression.”

So, avoid adding a multitude of colors, splashed with various stock photos. Clients will leave and go to your competitors.

Develop a website worth visiting. Give prospective clients a reason to contact you.

Maintain a social media presence
We live in a tech-savvy society. And social media is helping individuals connect with people all over the world.

Expand your reach. Use social media to gain more exposure for your freelance services. A big part of being recognized as a distinctive, successful brand is the ability to reach consumers through multiple channels.

Research where your clients hang out online. Is it Facebook? Twitter? Or, maybe Instagram?

Then, start creating content on those social networks. Follow your clients’ profiles. Comment on their posts. And curate helpful information under your account.

Your online presence matters. Start building connections on social media.

Get Noticed
Every freelancer needs a personal brand that works for them. It will attract clients to your business, in return increasing your revenue.

Create quality work. Build an amazing website (Hostaculous can help with this part). Interact with clients on social media. Network with leaders in your industry. And develop a brand personality.

Be seen. Be heard. Build your personal brand.

Why Small Businesses Should Budget For Social Media Marketing

Why Small Businesses Should Budget For Social Media Marketing

It’s never been a secret that in order to run a successful business, you need to invest in marketing to ensure your brand is visible among the noise. While SEO and content creation are huge aspects to focus on, ignoring social media is no longer an option. People have come to expect finding all sorts of brands online, and your business is no exception.

Social media can provide benefits the best advertisements and email lists cannot compete with on their own. While it’s entirely possible to use your own time to run a commanding social media campaign, it’s often easier and a better investment to budget for social media opposed to using your valuable hours of the day.

What are some effective ways to spend on social media?

Spending money on social media marketing boils down to a few different strategies, all or one of which may work best for your small business:

  • Use your budget to boost and purchase advertisements.
  • Hire an additional employee(s) to be your official social media marketer.
  • Pay someone to create photo/written/video content for your brand.

Here are six reasons why creating a budget for social media is an excellent decision.

1. High ROI Potential

Over the last two decades the world of advertisements and marketing strategies have rapidly shifted towards focusing on the Internet.

And where do people spend most of their time online? Social Media.

Platforms like Facebook, Twitter, and Instagram know this better than anyone and have provided incentives for businesses to purchase advertisements for less than you would pay for most other advertisements based on potential reach. Due to social media’s targeted approach, you’re much more likely to have the right potential customers viewing your ads.

2. It Gives Your Business Direction

The best businesses take the needs of people, however large, and fulfill them on a regular basis. The best advertisements figure out who these people are, and send them directly to your business. As previously mentioned, social media excels in targeting by seeking out audiences based on data patterns, or as we call it in the tech world, analytics.

As your business ages, you can use analytics to determine which products, services, and advertising strategies are (and aren’t) working for you. Paying for ads or hiring a social media analyst will be key in being able to use the data beneficially.

3. Unlimited Reach

The thing about social media ads is they don’t have a specified limit for how many people can view them. Since ads are integrated right into the social platform there’s an unlimited potential for people to share, tag, and re-post your content all over the Internet.

This is why companies create advertisements that often have nothing to do with their product until the last few seconds. If you can engage people for 15-30 seconds with something memorable, no matter how ridiculous, the amount of people who will see it can be endless, and for years after the time it’s released. If your business doesn’t have any team members capable of creating dynamic content, this might be an area where you should focus spending your budget: hiring creative content creators.

4. One Click Away

Printed advertisements have been on the decline for a number of reasons:

  • Tracking ROI is difficult and usually comes down to word of mouth.
  • The expected reach for print ads is more finite, and can be capped at how many copies are printed.
  • Print ads lack in-depth analytics about who is seeing them, and where viewers are coming from.

Internet ads, however, don’t have to deal with any of those pitfalls. Best of all, if someone feels the need to take action on your advertisement they’re only a single click away.

5. Developing A Customer Relationship

Have you ever left a comment on an advertisement you saw in a magazine? Me neither, an artfully-drawn mustache perhaps, but never a comment I would expect someone might reply to.

With social media you have the unique opportunity of creating advertisements that also develop a personal relationship with your customers. If anyone has a question, or something to compliment you on, you can answer it on the spot and thank them personally for using your service.

6. Looking Towards Permission

Even though this whole article has been discussing the benefits of ads, I have to talk about advertising as a whole. People are sick of ads.

With things like Netflix, subscription music services like Pandora, and the option to skip ads on YouTube it’s very apparent people are over having sales pitches thrown at them, and will even pay to have ads turned off. Nowadays we want to define ourselves through the brands we spend money on, and that means looking at choice.

On social media people choose to like your page. People choose to say “I find this ad annoying.” Instead of paying to have it crammed down peoples’ throats, pay to have your ads put where people are actually looking, their social networks.

How To Get To Number 1 On Google Without Breaking The Rules

How To Get To Number 1 On Google Without Breaking The Rules

The ‘rules’  governing clearly state (in 2016), that if you try to manipulate your rankings through ways Google disapproves of – they will penalise your site – for a long time – and Google disapproves of a LOT. Making a claim for a top spot IN A COMPETITIVE industry without quality links and relevant content over a PERIOD OF SUFFICIENT TIME,  in a vertical with relatively stable rankings, raises a red flag to Google. I’ve seen sites rise and rise and rise and when they get to the top, they get slapped back 40 places. Sometimes immediately – sometimes a few months later.

If you are at the top of the results, you can bet Google will take a closer look at your site. That might be deeper algorithmic analysis of your site, or even a manual review…. sometimes I actually worry about all of a sudden appearing near the top of results. Sometimes, it is shortly followed by a big drop, if the methods used were a little ropey.

If I bag a top ten ranking, I don’t usually push for number 1 in Google anymore – not without a strategy based entirely on making things better – low-quality link building, for instance, is just not a long term plan I want to invest my energies in any more. I normally concentrate on other keywords when I get into the top set of results, and on building domain trust, and usually only focus on the main term if I have a solid gold linking opportunity on a site with mega trust.

Why Is A Top Ranking In Google So Valuable?

Money!

A number 1 ranking in Google:

  • attracts the lion share of visitor clicks and gets
  • a lot more clicks than no2 position, and
  • vastly more than the other 8 listings in the SERP

Of course, that’s assuming your search engine results page (SERP) snippet is as ‘clickable’ and ‘relevant’ as the competing pages’ snippets for that search query.

Organic listings as a whole get more (perhaps double) the clicks a sponsored ad listing attracts according to musings in the SEO industry at the moment but it suits Google to balance that out in the future (because Google makes more money from advertising). I would be more specific with the numbers, but I don’t trust most stats out there these days about such things.

Everyone wants to know:

How to get to number 1 on Google?

…but the truth is Google changes what is number 1 in SERPs pretty often.

Typically there a few obvious ways to get to number 1:

  • Free / Natural / Organic Listings
    • Organic Listings
    • News
    • Video
    • Maps
    • Places
    • Blogs
    • Images
    • Social Updates
    • Shopping
  • Sponsored / Advertising links

A number 1 ranking in Google natural listings is most valuable, because you do not pay for the clicks. Free traffic from Google is the holy grail. Websites with a lot of organic number ones get a lot of free traffic from Google.

In competitive niches, you will need to pay Google to be number 1 using Google Adwords, and this will continue to be the case as Google becomes more an more, a local search engine (IMO). Google Adwords is typically the fast way to get to number one for valuable and competitive keywords and keyphrases.

What Do You What To Rank Top For?

Some companies want to rank for different things and certain links and strategies achieve different results. That’s the end of link building for beginners month on the Hobo site – hope you found it useful.

I’d thought I’d close mentioning you really should have a specific goal every time you start link building.

What do you want to rank no1 in Google for anyways?

  • your company name or brand? Not only do you want to rank for it, you want to control every mention of your company name in Google, easily done by social media participation and using the authority of other sites to rank for your brand. Very easy to achieve with just on page optimisation and a few incoming low-quality links (sometimes, not even).
  • Your service, in your area? – again, fairly easy. Done with on-page optimisation (geographic mentions in the title and in the text for instance), and generally speaking some low-quality links
  • Your service in your country? – slightly more difficult than above, but can be handled with plenty of low-quality links from even low-quality, unrelated sites in some cases
  • Your service? – difficult depending on the niche – you’re going to need some decent links or at least the same amount of crap links your competitors have. Crap anchor text links outweigh unfocused poor anchor text links from even relatively authority sites.
  • Your products? – generally speaking, very difficult, especially if your products can be bought in a 1000 other places. You’re going to UNIQUE CONTENT, need links that pass Pagerank, anchor text and trust ie ranking ability. You’re going to need a few trusted sites to link to you to rank all those products. The more pages on your site, the more Pagerank you will need. To get pr, you need incoming links.

A weight of crap links built over time can beat even a relatively trusted site in Google in 2009 – still. However, it’s these links Google have a lot of brainy people working on attempting to nullify, so why swim against the tide?

ESPECIALLY considering just a few links from one site can transfer instant ranking ability and trust to a new site, or one link from one PR5 page can transfer enough Pagerank to heat up an entire 200 page website with no other links. Finding those sites can be a full time occupation though.

Deciding what you want to rank for and how you want to do it are at the core of link building strategy.

Search Engine Optimisation

Search engine optimisation is the process of making pages ‘as relevant as they can be” for search engines to believe they are valuable enough to be considered for top rankings for as many key-phrases as possible in organic or natural listings.

Nobody knows for sure how to get number 1 on Google, not exactly anyway, but getting to number one in Google is largely down the reputation of your website and how relevant pages are to keyword queries. This of course needs to be manipulated to get the best out of a site, and that’s where companies like Hobo come in.

Typically you get to number 1 by having a good online reputation. Big brands have good reputations. Big brands rank at the top of Google, too. Your reputation is increased by the number of quality web pages that link anywhere to your site. Typically relevant pages with the most, and sometimes the best, links rank at the top of Google natural / organic listings.

Instead of focusing on number 1 in Google, your focus should be to appear in as many Google properties as possible, to give your business as much opportunity as possible to appear for as many searches as possible that are relevant to your business. FOr instance, we are a SEO company, so ranking for ‘hot to get to number 1 on search engines like google, Yahoo or Bing might well be valuable to us.

  • How hard is it to get to number 1 Google? Ultimately this depends on the competition for the keyword or keyphrase and the reputation of your website. New websites typically find good rankings hard to come by in Google in competitive verticals.
  • Placing number 1 on Google and getting no traffic? You must be number 1 for a keyword that is not widely searched for.

You searched for ‘how to get to number 1 on Google’ and I hope this article has shed some light on this – at least you know you should be asking:

  • how to get to no1 in Google organic listings?
  • how to get to no1 on sponsored listings in Google?
  • how to get your site number 1 on Google news?
  • get number 1 listing on Google maps results?
  • how to get number 1 on Google video results?
  • how to get to number 1 in Google image search?
  • how to get number 1 in Google shopping comparison?
  • how to get website 1 in Google blog search?
  • how can i get a site to number in Google updates?
  • how to get number 1 on Google local business (now Google Places)?

You can get to number 1 in Google for free if you know what you are doing, and if you don’t, you can pay Google Adwords or find a search engine optimiser like Hobo who can consult with you to help you rank no1 in Google, Bing & Yahoo search engines’ organic listings.

Beware SEO companies who promise no1 ranking guaranteed. No one can guarantee no 1 rankings in Google.

Why Do Google Rankings Change All The Time?

A big misunderstanding of Google and search engines like Yahoo & MSN is to view them as “one big super-computer.” In fact, they are tens of thousands of machines, located in different “data-centers” (DCs) all over the world.

And they do not get updated all at the same! Instead, changes are rolled out slowly, a few data-centers at a time, and a few machines per datacenter at a time.

As a result of DNS-based load-sharing, the “Google” you connect to right now is not the same “Google” you connected to five minutes ago — It is a different machine at a different IP address so different set of results.

So, you are simply seeing results on different Google machines, depending on when you connect (and where you connect from).

If you see your brand-new site appearing and disappearing, but ranking well with increasing frequency, that is potentially good news.

On the other hand, if you see your well-ranked site dropped with increasing frequency, then that is bad news. It is however possible that you’re connecting to only partially-updated servers (computers), and your data isn’t loaded yet. It doesn’t make sense to panic until your site disappears completely, because it might drop, or it might pop back — You just can’t tell.

This is why no SEO company can promise you No.1 in Google. From minute to minute, even Google engineers don’t know who will be top for a specific search term on a specific computer / datacentre.

We aim to build good quality sites with quality incoming links to ensure at least your site remains bobbing about on Page 1 of the results.

We’re not magicians, nor do we “know” how Google works (no SEO company does!). We just know how to make quality sites that feature high up in Google search rankings. We’ve managed to crack this by following the rules as set down by Google, Yahoo and MSN, a bit of ethical creativity and by doing exhaustive research and testing.

As well as always improving customer positions in SERPs, we are always aiming to keep communication lines open between customers and above all to keep customers happy!

A happy customer is generally:

  1. A customer who sees search engine results improve when we are employed
  2. A customer who is always kept up to date with how we’re achieving these results
  3. A customer who is seeing actual quality traffic land on their website that converts to leads and sales.

 

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