Why Ugandan Companies need Search Engine Optimazation

SEO stands for Search Engine Optimization and it helps websites get top positioning on search engines. 93% of people looking for services and products do so using a search engine and your business being positioned as a result of this search is the ultimate goal of SEO. When somebody does a search on a certain topic and your website comes up at the top of the results page, you can be certain that you will be getting plenty of targeted traffic to your website.

With 75% of people not scrolling further than the first page, you have to be visible!

Sounds good? It is! And here are a few more reasons why you shouldn’t be ignoring SEO:

#1 High Renturn on Investment

ROI from SEO is high. Implementing SEO strategies is one of the most affordable forms of marketing, yet it yields highly fruitful results sending you the much needed targeted traffic you long for. Here is how SEO’s ROI compares to more traditional advertising and marketing channels.

#2 IT WON’T GO AWAY

SEO is one of those things that is here to stay so you might as well get on with it.

We have grown dependant on search engines and the convenience they offer in terms of information resources. We search for anything and everything from where to buy something, where to find a good place to eat out, to what time shops close etc. It is simply a convenience we have grown to depend on and as long as people keep on searching, your business needs to be there for others to find it.

#3 YOUR COMPETITION DOES IT

SEO is the benchmark nowadays. It is no longer just a matter of staying ahead, it is now a question of keeping up to what your competitors and others in your industry are already doing.

I know small businesses such as charity shops and local bakeries that are actively optimizing their websites, so what are you waiting for? The longer you overlook your SEO strategy, more and more traffic will go to your competitors, instead of you.

#4 EVERYONE CHECKS OUT A BUSINESS ONLINE

As mentioned above, we have all grown strangely attached to the comfort that Google provides. Finding anything and everything, getting the information you need, researching businesses, brands, products and even people. All this information that we once had to go out and hunt for is now at our fingertips.

Nowadays customers are much more autonomous and self-sufficient when it comes to researching a business, its products and services before making a purchase and unless you are right there at the top of that search page, how do you expect to be found? How do you expect customers to even know that your business exists?

Get optimizing and get your website closer to the top and closer to the customers.

#5 QUALITY LEADS

Unlike other marketing techniques such as printed advertisements and social media marketing, SEO helps your business get the targeted traffic you want and need. With SEO, you only show up when people are looking for products that you offer, for the industry, product, service or location that is specific to you..

As long as you use the correct content, keywords and phrases, your website will show up for what you offer and what your audience is looking for. Win-win situation really! SEO helps you get higher in the search ranks, show up for the correct searches, attract more qualified leads and get more conversions.

Search engine traffic is a free and scalable way to gain more customers. It is the way forward for continuous growth of your website and your business. So get optimizing today!

Whilst some have proclaimed the death of SEO over the last couple of years, it isn’t, it’s still alive and kicking. What has gone the way of the dinosaurs is many of the spammy SEO tactics, which is good news for you, it’s good news for those who want to build a brand and a loyal following. And this is why your business needs SEO.
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How to Choose a Good SEO Company in Uganda for Your Business/Website

20 April 2017
by: admin
in: search engine optimization,social media in uganda
Tags: search engine optimization companies in uganda, search engine optimization in uganda, seo companies in uganda, seo consultants in uganda, seo in uganda
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How to Choose a Good SEO Company in Uganda for Your Business or Website

A reliable and trustworthy SEO company can help your business grow by establishing your digital brand and ensuring that you have the best possible Internet presence.

A lot of companies fail to take advantage of the power of the Internet because their SEO consultants do not have the necessary experience or knowledge to identify new markets and explore new opportunities.

The importance of reliability in SEO

I am insisting on the matter of reliability and trustworthiness because after talking with a couple of our latest clients, I realized that they have experienced a sudden drop in traffic after they hired an ‘SEO company’ that did all sorts of tricks on their account.

So, choosing a reliable SEO firm is not only important for progress but it is also necessary in order to avoid losing your traffic potential due to bad SEO practices.

Step 1 – Decide why you need to hire an SEO Company

Before actually choosing which SEO firm you will trust, it is important to decide and have clear in your mind, the reasons you need to hire an SEO firm in the first place.

In my opinion you should consider hiring an SEO or digital marketing firm when:

You don’t have a have website and you need to build a proper Internet presence from the beginning.
You have a website but you are not getting any traffic
You have a website, you are getting traffic but not customers (i.e. conversions)
You have a website but it is not optimized for search engines, social media or users
You want to improve your internet presence
You want to find new customers in other digital markets i.e. mobile

Step 2- Where can you find a good SEO firm?

SEO firms live online; they are not the kind of companies that need to be in your neighbourhood.

In the majority of the cases all communication is carried out via email, skype or Google+ hangouts and there is absolutely no reason for a site visit. This method is actually faster and it also costs less.

So, where can you find good SEO Companies?

1) Word of mouth – Ask you friends (either your real friends or your friends on FB, Twitter, LinkedIn) if they have a recommendation to make.

Knowing that a company did good work on someone else’s web property is a very positive factor.

2) Click on the ads – When you search for terms like ‘reliable seo company’ or ‘seo services’ you will see a number of ads on top of the search results.

These are PPC ads and companies that their ads are displayed, invested a good amount of money to secure one of the top positions.

In order to get a good ROI they have to provide for a good service otherwise they will not be able to survive in the long term.

3) Organic rankings – The same rules apply for organic rankings. Companies that appear in the first positions of the SERPs have already invested a good amount of time and money, which is another signal that they take their business seriously.

In addition, if they can find customers online for their own needs, they can do it for you as well.

Step 3- How to assess the reliability of a SEO company?

Regardless of how you will find the company to hire, it is always advisable to do a bit of assessment before making your final decision.

In general a quick way to assess the reliability of a company is by looking at the services

If you see something like ‘We can get you to the top of Google Search’, in simple words it means that they don’t know what they are doing.

Too good to be true promises are equivalent to fake promises and you need to stay away.

They can explain what actions they will do – Although your goal is to hire a professional firm to handle your Internet presence without having to worry about SEO or digital marketing, this does not mean that you shouldn’t know what methods they will use to increase your website rankings or get more traffic.

If they can’t explain exactly what they will do and all they tell you is about ‘building links’ then forget about them, they can do more harm to your website than good.

Ask them to do a SEO Audit first – Another way to evaluate the work of an SEO is to ask them to do an audit of your website. A SEO Audit does not cost much, but it’s a quick way to evaluate the effectiveness off the company.

If you are happy about their work you can continue with buying more services.

Talk to them – Don’t forget about the traditional methods i.e. make a meeting. In this case it can be a virtual meeting using Skype or Google+ but you can still ask questions and interview your prospective partners.

Step 4- It’s all in the results

One of the most interesting things about the internet is that everything is measurable.

There are metrics and reports that can help you measure and monitor the activity of your website in terms of incoming visits, time users spend on site, pages they visit and many more .

What you can do is start looking at these metrics and if after 6-7 months the SEO Company you hired did not manage to bring in more traffic then possibly you need to consider changing your contract.

The best way is to discuss with them first and hear what they have to say having always in mind that changes to a website may take time to generate positive or negative results.

As a rule of thumb 6-7 months is a good period to judge the effectiveness of any SEO techniques.

Conclusion

Even if you are a small business owner, a blogger or an online shop owner, you need to ensure that you have the best possible Internet presence and that you are taking advantage of all digital channels.

If this is something you cannot do yourself either because you don’t have the time or knowledge then it is more preferable to hire a professional, reliable and trustworthy SEO firm to do it for you.

Before hiring an SEO make sure that: you know what they will do, how much you will have to pay and what to expect as a result.

Don’t believe in too good to be true promises and if they don’t produce decent results after 6-7 months then consider terminating your contract.

Contact Us for a quotation

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