Selecting a domain name is a huge task and one of the most critical part of getting your business online. When we are just starting a blog or Website for specific topic or business, having Keyword in domain name has its own benefits, but in 2012-2013 when SEO is moving from Keywords to Social media and algo like EMD targeting low quality Keyword rich domain name, is it good idea to go for Keyword or Keyword less domain name?
Honestly, both of them have their own pros and cons and if done right, Keyword rich domain could be profitable for better ranking but same could be achieved with a quality content niche domain. This is one of my favourite topic because Hostaculous is a less domain name and I always encourage people to go for keyword less domains because:
When are Keyword less domain more Useful?
Branding and uniqueness:
The first and foremost reason which I give and share with my friends to select a word as a domain name which is not used widely. If I would have used something like techkro or anything like this probably Google could have given lots of results on the basis of first keyword Tech. But keeping a domain name which is personal or never been used I will always have my unique identity in search result.
Your Options are open:
By selecting a Keyword domain name, you are binding your present and future, where as with a branded or keyword-less name, you stay flexible in future.
Domain name availability:
One of the problem with keyword rich domain name is most of the good domain names (.com and .org) are already taken and I will never suggest to go for .info domain names. (Now there are new gTLD’s that you can use and sign up for) Instead of going for a long domain name, it’s better to have a small domain name which can help you in branding.
For domain name with keywords, you will have lots of competition for the same niche, but with your own personalize non keyword domain name, you can rank much better.
Long domain name:
Instead of going for long ugly domain name just for the sake of keyword richness, it’s better to go for a small memorable domain name.