Why Ugandan Companies need Search Engine Optimazation
SEO stands for Search Engine Optimization and it helps websites get top positioning on search engines. 93% of people looking for services and products do so using a search engine and your business being positioned as a result of this search is the ultimate goal of SEO. When somebody does a search on a certain topic and your website comes up at the top of the results page, you can be certain that you will be getting plenty of targeted traffic to your website.
With 75% of people not scrolling further than the first page, you have to be visible!
Sounds good? It is! And here are a few more reasons why you shouldn’t be ignoring SEO:
#1 High Renturn on Investment
ROI from SEO is high. Implementing SEO strategies is one of the most affordable forms of marketing, yet it yields highly fruitful results sending you the much needed targeted traffic you long for. Here is how SEO’s ROI compares to more traditional advertising and marketing channels.
#2 IT WON’T GO AWAY
SEO is one of those things that is here to stay so you might as well get on with it.
We have grown dependant on search engines and the convenience they offer in terms of information resources. We search for anything and everything from where to buy something, where to find a good place to eat out, to what time shops close etc. It is simply a convenience we have grown to depend on and as long as people keep on searching, your business needs to be there for others to find it.
#3 YOUR COMPETITION DOES IT
SEO is the benchmark nowadays. It is no longer just a matter of staying ahead, it is now a question of keeping up to what your competitors and others in your industry are already doing.
I know small businesses such as charity shops and local bakeries that are actively optimizing their websites, so what are you waiting for? The longer you overlook your SEO strategy, more and more traffic will go to your competitors, instead of you.
#4 EVERYONE CHECKS OUT A BUSINESS ONLINE
As mentioned above, we have all grown strangely attached to the comfort that Google provides. Finding anything and everything, getting the information you need, researching businesses, brands, products and even people. All this information that we once had to go out and hunt for is now at our fingertips.
Nowadays customers are much more autonomous and self-sufficient when it comes to researching a business, its products and services before making a purchase and unless you are right there at the top of that search page, how do you expect to be found? How do you expect customers to even know that your business exists?
Get optimizing and get your website closer to the top and closer to the customers.
#5 QUALITY LEADS
Unlike other marketing techniques such as printed advertisements and social media marketing, SEO helps your business get the targeted traffic you want and need. With SEO, you only show up when people are looking for products that you offer, for the industry, product, service or location that is specific to you..
As long as you use the correct content, keywords and phrases, your website will show up for what you offer and what your audience is looking for. Win-win situation really! SEO helps you get higher in the search ranks, show up for the correct searches, attract more qualified leads and get more conversions.
Search engine traffic is a free and scalable way to gain more customers. It is the way forward for continuous growth of your website and your business. So get optimizing today!
Whilst some have proclaimed the death of SEO over the last couple of years, it isn’t, it’s still alive and kicking. What has gone the way of the dinosaurs is many of the spammy SEO tactics, which is good news for you, it’s good news for those who want to build a brand and a loyal following. And this is why your business needs SEO.
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