Why you need a professional email address!

Why you need a professional email address!

When running a business, your most common form of communication will be through email. In this blog I’ll show you how easy it is to get yourname@yourbusiness.com email address and why your business will benefit from having one.

To give a real example – of approximately 130 professionals in private practice we recently contacted, over 75% had “free” email addresses. The majority of these emails featured underscores, numbers, hyphens and names that have no relevance to who they are and what they do. A fictional example would be: claire_mmukasa1976@yahoo.com

So what’s the problem with that?

Well here are a few points…

1. Communication – Can you imagine trying to communicate that to a potential client over the phone? There is an extremely high likelihood that your email would “bounce” and you may never hear from that potential client again.

2. Trust – Ask yourself if you would be more likely to trust a service provider with an address like claire@clairemukasa.com or claire_mmukasa1976(@yahoo.com? (fictional example)

3. Security – Have a look at the spam folder in your free email program. You will probably notice a huge amount of heartfelt requests from disposed African leaders or a range of pills and remedies for afflictions you may never have heard of! Spammers target this medium on a regular basis and indirectly you may be placing your customers at risk as well.

4. Professionalism – You spent many years of your life (and a small fortune) investing in your professional development. Why have an email address that does not reflect that?

5. Brand presence – A professional email address adds another identity to your business. Every email you send puts your brand in front of your customers, prospective customers and suppliers. Having a branded signature is a great way to increase your brand recognition. Many companies and local authorities now refuse to send any communication to a supplier without a professional email. Don’t miss out on potential opportunities.

6. Separation – Keep your freemail address for your personal life and your business address for just that.

So what should I do?

The good news is that arranging a professional email address is easy. If you have a website, ask your web hosting company to create a new email address for you. If you don’t, no problem, you can still secure a domain name or identity one that is unique to you and have this set up very easily whilst you develop your website (another must but that’s for another day).

 

Why and how to use customer reviews to grow your businees

Why and how to use customer reviews to grow your businees

When you shop online, how do you narrow down your choices? And how do you get reassurance that you will receive what you pay for? Do you read customer reviews before deciding where to buy your laptop from or which plumber to hire to fix your drippy kitchen tap?

Chances are you do, which means that your potential customers are also looking at your business’s reviews before spending their money on your products or services. They’re looking at the testimonials on your website, on Yelp, Facebook, Google and on any other sites or forums they stumble upon in their research online.

In this post we’ll take a closer look at the importance of customer reviews and their influence on your target audience’s opinions and purchases and how you can use them to build trust and drive more sales. Already got reviews? Then checkout this guide to combining web design and customer reviews to help overcome customer objections.

Why customer reviews matter

Studies show that nine in ten people read reviews and that these are becoming more important in the purchasing decision, so important that customers say they trust them as much as personal recommendations.

According to BrightLocal’s annual Local Consumer Review Survey:

88% of consumers read online reviews to determine the quality of a local business
39% read reviews on a regular basis
85% of consumers said that they read up to 10 reviews
72% said that positive reviews make them trust a local business more
88% said that they trust online reviews as much as personal recommendations
Plus, according to Reevoo, a ratings and reviews solutions provider, by simply adding a reviews section to your site sales can rise as much as 18%.

These stats show how important it is for businesses to attract more reviews as well as to manage their online reputation. I have no doubt that these numbers will continue to increase in the coming years so make sure you read on to learn how to use customer reviews to your advantage.

Why do you need them?
Simple: more positive reviews = more customers.

  • Reviews can help you generate more sales. While users can learn the basics about your products or services by reading the description on your site or in an advertisement, good reviews can compel users to actually consider buying from you.
  • They can eliminate any doubts potential customers may have about a product, or can help them choose between products.

Aside from increasing conversions, reviews can also:

  • Provide credibility to your business and help build trust with potential customers online.
  • Increase loyalty among existing customers as it makes them feel like they are part of your brand and that their opinions and feedback matter.
  • Help with your products’ search engine optimization (SEO) efforts as reviews are indexed and used for search results. Think about it – people write reviews using natural language, which targets long-tail keywords and helps to give you an SEO boost. So they’re doing the hard work for you.

What about bad reviews?

Worried that not all of your customer reviews are positive? Don’t be. Nobody’s perfect. What matters is how you respond to a complaint or a negative review. Be friendly and polite when dealing with negative comments and show that you care about resolving the customer’s issue.

In fact, a mix of positive and negative reviews can help to improve customer trust. Stats from Reevoo suggest that the presence of bad reviews actually improves conversions by 67%.

Here’s what they discovered:

68% of consumers trust reviews more when they see both good and bad scores
30% suspect censorship or fake reviews when they don’t see any negative opinions on the page
So, don’t freak out if you receive a few bad reviews as these will legitimise the rest of the good reviews and reassure users that the feedback is genuine and written by real customers.

Just make sure there aren’t too many bad reviews because that means your biggest problem is not the negative feedback, but your product or service.

Oh, and don’t think about writing fake reviews. It’s already difficult to build trust online and this trust is dependent on the reviews being authentic. If you get caught by your customers or Google, be prepared to pay up, and not just through the fine you might face, but also with your online reputation which will be destroyed.

Tips to attract more reviews from customers

Want to know what’s the best way to get more reviews for your business? Just ask your customers to leave a comment with their feedback.Here are some simple tips to help you gather more reviews:

  • Make it nice and easy for them to share their feedback directly on your website.
  • Create a separate reviews section on your site or one on every product page and offer customers the option to leave a quick rating out of five and a short summary of their experience purchasing with you.
  • Email customers post-purchase and ask them if they would like to leave feedback.
  • Either create a survey or link to your site or other sites where they can review your business.
  • If at first you don’t succeed, follow up with a second email.
  • Set up profiles on multiple review sites. This obviously includes social media platforms like Google+, Facebook, Twitter plus the sites devoted solely to rating and reviewing businesses such as Yelp, TripAdvisor, Yahoo! Local, Angie’s List and more.
  • Educate people on your social networks about where they can review your company.
  • Provide links directly to review websites or to the reviews section on your site.
  • Train your staff to ask for reviews. Make your customer service and sales employees understand the importance of asking for feedback from the customers they work with.
  • Create incentives to motivate them to gather as many reviews as possible.
  • Offer incentives to your customers to encourage them to leave a review. This can be a discount on a future purchase. Just don’t pay people to write positive reviews.
  • Offer free samples or trial versions to get more people to try and test your product. This will increase the number of voices talking about your product.

Reviews are not great just at convincing potential customers to choose you over your competitors but also at helping you understand the needs of your customers and how you can improve your offering to meet their needs. This feedback also helps create a direct line of communication that allows you to monitor customer service and the perception of your brand.

It’s hard to find a reason not to want to gather reviews. So if you want to drive your business to success now’s the time to give reviews some attention. Once you’ve built up a bank of reviews, learn how to use them to build trust and boost sales in an effective manner with this guide.

Seven(7) Ways To Promote Your Business Online For Free

Seven(7) Ways To Promote Your Business Online For Free

The Internet is teeming with marketing platforms that don’t cost a dime—you just need to know where to look.

You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get your brand out there.
Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.
Here are seven ways to promote your business online that won’t cost you a dime:

1. Use the three big local listing services
Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.

2. Embrace social media
Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

3. Start a blog
A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.

4. Put up multimedia on YouTube and Flickr
YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.

5. SEO your company website
Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

6. Press releases
Every time your business does something newsworthy, don’t hesitate to shoot off a press release—maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases.

7. Join a relevant online community and contribute
Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

How to generate and close social leads on Twitter

How to generate and close social leads on Twitter

If social media is not delivering the return on investment (ROI) you expect, the problem isn’t the social networks. Just as a blog won’t make money if it isn’t monetized, you can’t expect social media to generate income for you unless you are using it to drive leads and sales.

Following many people or tweeting great content can get you followers, but what you need is to turn those followers into leads. This can be done manually, but only if you are wise about whom you followed in the first place.

Why You Should Choose Your Followers Carefully

Don’t fall into the trap of just wanting tens of thousands of followers. While this is useful for influencers, even they focus on followers interested in their particular topic or niche. If you operate a local business, you want to follow people in your geo-targeted area.

For your business, you want to follow almost exclusively only the people who are interested in the products or services you offer. This is done by searching for people by their location, titles, what hashtags they use, what Twitter chats they participate in, and what they share.

But that is only the first step. To turn a follower into a customer or client requires building a relationship by interacting with them. Most small businesses fail to do this because they don’t want to invest that much time in social media not knowing for certain there will be a pay-off.

Failure to build a relationship with their followers is where most fail at using social media.

Reaching out to and connecting with your followers is simple. Keeping track of your interactions with each follower is the challenge. If you have only a few followers and a great memory you might do fine for a while.

But as the number of followers grows, remembering them all becomes difficult. You can use something like Commun.it to keep track of interactions and manage multiple Twitter accounts. It suggests new followers, but it wasn’t really built for lead generation.

There are many excellent marketing systems for tracking leads, but they do not typically integrate with social networks. Fortunately, there are now solutions that capture your social media activities for standalone use, or to feed them into your marketing system.

How to Get Social Media Followers Into Your Sales Funnel

The key is to identify who your target audience is, seek them out, and interact with them. This can be done manually, but using a social media solution built specifically to do this is a lot easier – and it can track your results.

Socedo is a new automated lead generation platform specifically designed to identify potential leads based on their Twitter activities. It automatically favorites one of their tweets, waits an hour and then follows them.

When they follow back, it sends them a personalized tweet to either start a conversation or suggest they visit your landing page. Socedo adds them as potential leads for sales and tracks whether your sales team decides to approve (follow-up), decline (not worth following up with) or select later (lower priority potential leads).

Based on your actual results, Socedo can modify your targeting to better qualify your leads.

Google AdWords vs. Facebook Ads

Google AdWords vs. Facebook Ads

As the battle of Facebook vs Google rages on, it can often be difficult for advertisers to decide where they should focus their attention.

Advertising and creating a brand presence on Facebook has different advantages and requires a different approach than advertising on Google AdWords.

Google AdWords vs. Facebook Ads: Which is Better for your Business?

Ideally, you’ll want to implement both Facebook advertising and Google advertising. While there are a number of similarities between advertising on Facebook and advertising on Google, there are some major differences as well.

Facebook vs. Google Advertising: Similarities

Both Google and Facebook have a massive potential audience, and they both are primarily PPC advertising channels.

Facebook and Google each offer paid advertising models in addition to free online marketing tools like Facebook Fan Pages and Google+ Business Pages. These pages don’t require the marketer to pay, but are still great venues for promoting your brand and products.

The key difference for advertisers to understand between Facebook and Google lies in your purpose—are you trying to promote knowledge of your brand, or sell a specific product?

Facebook vs. Google Advertising: Differences

Facebook sessions usually tend to last much longer than a normal Google search session, which would make Facebook preferred for building brand awareness or sending a specific message.

Facebook also allows advertisers some unique targeting options such as creating a message specifically crafted for fans of Arrested Development, or for college alumni groups.

Research shows that Google is the better choice for display advertising because it has superior CPC performance, improved ad targeting options, and an enormous array of ad formats that Facebook lacks. Ideally, it’s best to try both and discover which fits best with your brand.

Facebook vs. Google Plus: Why Google+ Grows in Value

While Facebook still has the advantage in terms of intimate data concerning favorite movies, books, TV shows, etc for advertisers to use, Google plans on giving Facebook a run for its money with Google+. Google+ allows Google to also collect more personal user data, and with users staying logged in to their Google account as they check email, use Google+, and surf the web, it can be expected that Google’s user data will soon surmount Facebook in terms of value.

Google also has the advantage when it comes to web searches, which the search engine giant is known for. Google AdWords is the ideal venue for business looking to drive clicks and conversions for specific products; Google searchers often have a specific intent in mind, while users often go to Facebook simply to hang out and chat with friends.

Facebook gives businesses a way to connect with users on a social, personal level in and intimate and friendly space, whereas Google is what people use when they are looking for something specific, and often looking to make a purchase.

Facebook’s click-through-rates can be as much as 1,000 times lower than Google campaigns with the same intent.

While Facebook offers traditional ad displays, Google ads offer a number of different advertising options such as the Google Display Network. Google AdWords offers geo-targeting and other additional features and functions.

One powerful advertising option that Google offers that Facebook does not is remarketing. Google remarketing, also known as retargeting, involves showing ads to users based on their past web activity on your site. Remarketing allows advertisers to follow users and show ads to them across Google’s large network of partner sites on the Google Display Network. This pales in comparison to Facebook, whose ads only show up on its own site.

Bottom line: While businesses will definitely want to take advantage of Facebook for developing brand awareness and developing messages for specific niche interests, Google is the venue to focus on for advertising because of its wide array of advertising features and numerous options.

Google+ integration has also enabled Google to begin collecting the same kind of personal data that Facebook has long been coveted for.

WordStream Makes Advertising on Google Easy

The only problem with advertising on Google is that small businesses are often overwhelmed by the sheer number of options available to Google advertisers. WordStream was created to fulfill that need; specifically, to help small businesses manage their Google AdWords account in an efficient and easy manner.

Discover how the WordStream Advisor software can help optimize your PPC campaigns and boost your business—try it free today!

Facebook vs. Google Traffic

While Facebook tends to get more traffic than Google+, Google plus is the site to focus on when it comes to driving traffic to your business.

WordStream conducted a Facebook vs. Google Plus research project in which we measured which social media site drove the most traffic to our site. We then illustrated our results in the Social Media Showdown: Facebook vs. Google+ Infographic.

The results of the Social Media Showdown are as follows:

1st Place: Facebook with 47.26% of visitors
2nd Place: Twitter with 27.51% of visitors
3rd Place: Google+ with 15.42% of visitors
4th Place: LinkedIn with 9.81% of visitors
While Facebook took 1st place for driving traffic to our site, this study was conducted when Google+ was only one month old. With Google+ at this point driving more traffic than LinkedIn, it was clear even then that Google plus was an important social media network to focus on. This was happening when we did not even have a WordStream Google+ page or Google+ buttons on our site!

Facebook vs. Google+ Privacy

Privacy online continues to be a growing issue for internet users. How do Facebook and Google compared in terms of privacy? Check out our Internet Privacy Infographic, which compares Facebook vs. Google Plus privacy policies and settings.

Facebook has long been demonized for altering users’ default privacy setting, resulting in users sharing more private information than they initially realized. Google hasn’t fared much better, receiving heavy criticism for combining the separate privacy policies for each of Google’s services into one, all encompassing new Google privacy policy.

While Google’s new privacy policy doesn’t allow Google to collect more information about users than before, Google is now allowed to do more with that private information collected across different Google services. While many users are less than thrilled with these developments, the new uses of data are exciting for advertisers, who will be able to use this personal data to create more targeted ads for specific user audiences.

How To Get To Number 1 On Google Without Breaking The Rules

How To Get To Number 1 On Google Without Breaking The Rules

The ‘rules’  governing clearly state (in 2016), that if you try to manipulate your rankings through ways Google disapproves of – they will penalise your site – for a long time – and Google disapproves of a LOT. Making a claim for a top spot IN A COMPETITIVE industry without quality links and relevant content over a PERIOD OF SUFFICIENT TIME,  in a vertical with relatively stable rankings, raises a red flag to Google. I’ve seen sites rise and rise and rise and when they get to the top, they get slapped back 40 places. Sometimes immediately – sometimes a few months later.

If you are at the top of the results, you can bet Google will take a closer look at your site. That might be deeper algorithmic analysis of your site, or even a manual review…. sometimes I actually worry about all of a sudden appearing near the top of results. Sometimes, it is shortly followed by a big drop, if the methods used were a little ropey.

If I bag a top ten ranking, I don’t usually push for number 1 in Google anymore – not without a strategy based entirely on making things better – low-quality link building, for instance, is just not a long term plan I want to invest my energies in any more. I normally concentrate on other keywords when I get into the top set of results, and on building domain trust, and usually only focus on the main term if I have a solid gold linking opportunity on a site with mega trust.

Why Is A Top Ranking In Google So Valuable?

Money!

A number 1 ranking in Google:

  • attracts the lion share of visitor clicks and gets
  • a lot more clicks than no2 position, and
  • vastly more than the other 8 listings in the SERP

Of course, that’s assuming your search engine results page (SERP) snippet is as ‘clickable’ and ‘relevant’ as the competing pages’ snippets for that search query.

Organic listings as a whole get more (perhaps double) the clicks a sponsored ad listing attracts according to musings in the SEO industry at the moment but it suits Google to balance that out in the future (because Google makes more money from advertising). I would be more specific with the numbers, but I don’t trust most stats out there these days about such things.

Everyone wants to know:

How to get to number 1 on Google?

…but the truth is Google changes what is number 1 in SERPs pretty often.

Typically there a few obvious ways to get to number 1:

  • Free / Natural / Organic Listings
    • Organic Listings
    • News
    • Video
    • Maps
    • Places
    • Blogs
    • Images
    • Social Updates
    • Shopping
  • Sponsored / Advertising links

A number 1 ranking in Google natural listings is most valuable, because you do not pay for the clicks. Free traffic from Google is the holy grail. Websites with a lot of organic number ones get a lot of free traffic from Google.

In competitive niches, you will need to pay Google to be number 1 using Google Adwords, and this will continue to be the case as Google becomes more an more, a local search engine (IMO). Google Adwords is typically the fast way to get to number one for valuable and competitive keywords and keyphrases.

What Do You What To Rank Top For?

Some companies want to rank for different things and certain links and strategies achieve different results. That’s the end of link building for beginners month on the Hobo site – hope you found it useful.

I’d thought I’d close mentioning you really should have a specific goal every time you start link building.

What do you want to rank no1 in Google for anyways?

  • your company name or brand? Not only do you want to rank for it, you want to control every mention of your company name in Google, easily done by social media participation and using the authority of other sites to rank for your brand. Very easy to achieve with just on page optimisation and a few incoming low-quality links (sometimes, not even).
  • Your service, in your area? – again, fairly easy. Done with on-page optimisation (geographic mentions in the title and in the text for instance), and generally speaking some low-quality links
  • Your service in your country? – slightly more difficult than above, but can be handled with plenty of low-quality links from even low-quality, unrelated sites in some cases
  • Your service? – difficult depending on the niche – you’re going to need some decent links or at least the same amount of crap links your competitors have. Crap anchor text links outweigh unfocused poor anchor text links from even relatively authority sites.
  • Your products? – generally speaking, very difficult, especially if your products can be bought in a 1000 other places. You’re going to UNIQUE CONTENT, need links that pass Pagerank, anchor text and trust ie ranking ability. You’re going to need a few trusted sites to link to you to rank all those products. The more pages on your site, the more Pagerank you will need. To get pr, you need incoming links.

A weight of crap links built over time can beat even a relatively trusted site in Google in 2009 – still. However, it’s these links Google have a lot of brainy people working on attempting to nullify, so why swim against the tide?

ESPECIALLY considering just a few links from one site can transfer instant ranking ability and trust to a new site, or one link from one PR5 page can transfer enough Pagerank to heat up an entire 200 page website with no other links. Finding those sites can be a full time occupation though.

Deciding what you want to rank for and how you want to do it are at the core of link building strategy.

Search Engine Optimisation

Search engine optimisation is the process of making pages ‘as relevant as they can be” for search engines to believe they are valuable enough to be considered for top rankings for as many key-phrases as possible in organic or natural listings.

Nobody knows for sure how to get number 1 on Google, not exactly anyway, but getting to number one in Google is largely down the reputation of your website and how relevant pages are to keyword queries. This of course needs to be manipulated to get the best out of a site, and that’s where companies like Hobo come in.

Typically you get to number 1 by having a good online reputation. Big brands have good reputations. Big brands rank at the top of Google, too. Your reputation is increased by the number of quality web pages that link anywhere to your site. Typically relevant pages with the most, and sometimes the best, links rank at the top of Google natural / organic listings.

Instead of focusing on number 1 in Google, your focus should be to appear in as many Google properties as possible, to give your business as much opportunity as possible to appear for as many searches as possible that are relevant to your business. FOr instance, we are a SEO company, so ranking for ‘hot to get to number 1 on search engines like google, Yahoo or Bing might well be valuable to us.

  • How hard is it to get to number 1 Google? Ultimately this depends on the competition for the keyword or keyphrase and the reputation of your website. New websites typically find good rankings hard to come by in Google in competitive verticals.
  • Placing number 1 on Google and getting no traffic? You must be number 1 for a keyword that is not widely searched for.

You searched for ‘how to get to number 1 on Google’ and I hope this article has shed some light on this – at least you know you should be asking:

  • how to get to no1 in Google organic listings?
  • how to get to no1 on sponsored listings in Google?
  • how to get your site number 1 on Google news?
  • get number 1 listing on Google maps results?
  • how to get number 1 on Google video results?
  • how to get to number 1 in Google image search?
  • how to get number 1 in Google shopping comparison?
  • how to get website 1 in Google blog search?
  • how can i get a site to number in Google updates?
  • how to get number 1 on Google local business (now Google Places)?

You can get to number 1 in Google for free if you know what you are doing, and if you don’t, you can pay Google Adwords or find a search engine optimiser like Hobo who can consult with you to help you rank no1 in Google, Bing & Yahoo search engines’ organic listings.

Beware SEO companies who promise no1 ranking guaranteed. No one can guarantee no 1 rankings in Google.

Why Do Google Rankings Change All The Time?

A big misunderstanding of Google and search engines like Yahoo & MSN is to view them as “one big super-computer.” In fact, they are tens of thousands of machines, located in different “data-centers” (DCs) all over the world.

And they do not get updated all at the same! Instead, changes are rolled out slowly, a few data-centers at a time, and a few machines per datacenter at a time.

As a result of DNS-based load-sharing, the “Google” you connect to right now is not the same “Google” you connected to five minutes ago — It is a different machine at a different IP address so different set of results.

So, you are simply seeing results on different Google machines, depending on when you connect (and where you connect from).

If you see your brand-new site appearing and disappearing, but ranking well with increasing frequency, that is potentially good news.

On the other hand, if you see your well-ranked site dropped with increasing frequency, then that is bad news. It is however possible that you’re connecting to only partially-updated servers (computers), and your data isn’t loaded yet. It doesn’t make sense to panic until your site disappears completely, because it might drop, or it might pop back — You just can’t tell.

This is why no SEO company can promise you No.1 in Google. From minute to minute, even Google engineers don’t know who will be top for a specific search term on a specific computer / datacentre.

We aim to build good quality sites with quality incoming links to ensure at least your site remains bobbing about on Page 1 of the results.

We’re not magicians, nor do we “know” how Google works (no SEO company does!). We just know how to make quality sites that feature high up in Google search rankings. We’ve managed to crack this by following the rules as set down by Google, Yahoo and MSN, a bit of ethical creativity and by doing exhaustive research and testing.

As well as always improving customer positions in SERPs, we are always aiming to keep communication lines open between customers and above all to keep customers happy!

A happy customer is generally:

  1. A customer who sees search engine results improve when we are employed
  2. A customer who is always kept up to date with how we’re achieving these results
  3. A customer who is seeing actual quality traffic land on their website that converts to leads and sales.

 

Benefits of online advertising

Benefits of online advertising

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising including web banner advertising, and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content.

If you are looking for a simple and cost-effective way to connect with your customers then online advertising offers the biggest bang for your buck. The Internet is fast replacing traditional mediums of information, entertainment, shopping and marketing. It’s time to change the way you market your business.

The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc. throughout the day. Say goodbye to those expensive huge billboards and glossy print ads. Be visible where it matters, especially in social media. It’s the smart thing to do…your bottom line will validate that!

Here are the 5 most valuable benefits of online advertising:

It offers more value for your advertising dollars as it can be more targeted than offline mediums.

It is up and running 24/7 providing round-the-clock visibility.

It has a faster and wider reach as you can connect with people anywhere even in the remotest locations, as long as there is Internet connectivity.

It provides more information at a low cost.

It is convenient for your audience as they can access your online advertising material as many times as they want.

Experienced marketers say that one of the greatest benefits of online advertising is its measurability and the information it provides about your audience. It’s a two-way street. You can learn about your visitors while they are getting to know you. This offers valuable input about the effectiveness of your campaigns which can then be quickly modified to increase conversions and sales.