Stay safe online

Stay safe online

In the past, email was the best way to communicate with people online. But today, there are many different ways to talk online, allowing you to do things like:

Make phone calls from your computer and even see the person you’re talking with.
Share with lots of friends at the same time without sending an email to each of them individually.
Engage with different websites by making comments or posting your own content.

When people are not online, they use a variety of communication methods, including phone calls, written letters, and face-to-face conversation. We use these different methods depending on the situation. Online communication is very similar: People may use instant messaging, video chat, or social networking depending on the situation. You can choose whichever methods best fit your needs.

No matter how you communicate online, you’ll need to think about privacy and safety. Each service that you use has its own privacy settings. It’s helpful to review these settings before using any service to avoid revealing your conversations and personal information to a broader audience.

Act as if you were communicating offline: Remember, everything you write online is relatively permanent, so even passing comments could have negative consequences for you or someone else in the future.

Benefits of online advertising

Benefits of online advertising

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising including web banner advertising, and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content.

If you are looking for a simple and cost-effective way to connect with your customers then online advertising offers the biggest bang for your buck. The Internet is fast replacing traditional mediums of information, entertainment, shopping and marketing. It’s time to change the way you market your business.

The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc. throughout the day. Say goodbye to those expensive huge billboards and glossy print ads. Be visible where it matters, especially in social media. It’s the smart thing to do…your bottom line will validate that!

Here are the 5 most valuable benefits of online advertising:

It offers more value for your advertising dollars as it can be more targeted than offline mediums.

It is up and running 24/7 providing round-the-clock visibility.

It has a faster and wider reach as you can connect with people anywhere even in the remotest locations, as long as there is Internet connectivity.

It provides more information at a low cost.

It is convenient for your audience as they can access your online advertising material as many times as they want.

Experienced marketers say that one of the greatest benefits of online advertising is its measurability and the information it provides about your audience. It’s a two-way street. You can learn about your visitors while they are getting to know you. This offers valuable input about the effectiveness of your campaigns which can then be quickly modified to increase conversions and sales.

Internet security

Internet security

Internet security is a branch of computer security specifically related to the internet, often involving browser security but also network security on a more general level as it applies to other applications, or operating systems on a whole.

A computer user can be tricked or forced into downloading software onto a computer that is of malicious intent. Such software comes in many forms, such as viruses, Trojan horses, spyware, worms, denial of self attack, phishing and Application vulnerabilities.

There are a number of remedies to such malicious software such as Network layer security, Internet protocol security, Electronic mail security, Fire walls among others. However, here are some of the internet security products one can use to protect their programs from attack;

Antivirus. Antivirus software and Internet security programs can protect a programmable device from attack by detecting and eliminating viruses; Antivirus software was mainly shareware in the early years of the Internet, but there are now several free security applications on the Internet to choose from for all platforms.

Password managers. A password manager is a software application that helps a user store and organize passwords. Password managers usually store passwords encrypted, requiring the user to create a master password; a single, ideally very strong password which grants the user access to their entire password database.

Security suites. Security suites were first offered for sale in 2003 and contain a suite of firewalls, anti-virus, anti-spyware and more. They may now offer theft protection, portable storage device safety check, private Internet browsing, cloud anti-spam, a file shredder or make security-related decisions.