Benefits of Keyword Less Domain Names

Benefits of Keyword Less Domain Names

Selecting a domain name is a huge task and one of the most critical part of getting your business online. When we are just starting a blog or Website for specific topic or business, having  Keyword in domain name has its own benefits, but in 2012-2013 when SEO is moving from Keywords to Social media and algo like EMD targeting low quality Keyword rich domain name, is it good idea to go for Keyword or Keyword less domain name?


Honestly, both of them have their own pros and cons and if done right, Keyword rich domain could be profitable for better ranking but same could be achieved with a quality content niche domain.  This is one of my favourite topic because Hostaculous is akeyword less domain name and I always encourage people to go for keyword less domains because:

When are Keyword less domain more Useful?

Branding and uniqueness:

The first and foremost reason which I give and share with my friends to select a word as a domain name which is not used widely. If I would have used something like techkro or anything like this probably Google could have given lots of results on the basis of first keyword Tech. But keeping a domain name which is personal or never been used I will always have my unique identity in search result.

Your Options are open:

By selecting a Keyword domain name, you are binding your present and future, where as with a branded or keyword-less name, you stay flexible in future.

Domain name availability:

One of the problem with keyword rich domain name is most of the good domain names (.com and .org) are already taken and I will never suggest to go for .info domain names. (Now there are new gTLD’s that you can use and sign up for) Instead of going for a long domain name, it’s better to have a small domain name which can help you in branding.

Competition :

For domain name with keywords, you will have lots of competition for the same niche, but with your own personalize non keyword domain name, you can rank much better.

Long domain name:

Instead of going for long ugly domain name just for the sake of keyword richness, it’s better to go for a small memorable domain name.

What is web hosting?

What is web hosting?

Here are some points to help you understand just what web hosting is and how it works:

1. The reason to sign up for Web Hosting is to give your website a place to live for 24 hours a day, 365 days a year.

Your website has to be housed on a computer somewhere that is always connected to the Internet. This computer on which your website will live is called a Web Server and is owned by your web hosting company.

2. Web hosting is in essence a subscription service. 

In order to continually make sure that your website has a place to live you will have to pay recurring amounts: either monthly or yearly.

3. Some big websites — such as Google and Ebay — do their own web hosting. This is the exception rather than the rule.

It is usually the best bet to let another organisation do the hosting for your site. Here are some of the reasons why:

» Uptime. If your website goes down in the middle of the night for any reason someone else takes care of the problem for you. Generally you won’t even know that the site was down. With most web hosting companies your site will have at least 98% or better uptime.

» Salary Expense. In order to make sure that the computer your site is on is running smoothly at all times you will have to hire a full time employee called a Systems Administrator. When you use a web hosting company then the cost of the skills are spread across all their clients.

» Security. There are hackers out there who enjoy causing havoc. A web hosting company will generally have experience in ensuring their client’s websites are as secure as possible.

4. The specific computer on which your website lives is called a web server. 

Generally speaking, if the web server that your website is hosted on goes down, your website goes down.

5. A web server typically hosts many websites.

Just because your website is stored on a computer does not mean it is the only one on the web server. Generally their are many websites on one web server to produce economies of scale which enable you to get affordable web hosting.

6. An established web hosting company will generally own many web servers which in turn host many websites. 

Each web server the hosting company owns will typically host hundreds of individual websites and domain names.

7. Across the world there are many more websites than there are web servers because it is possible to host thousands of small websites on one web server. 

8. If you sign up with a web hosting company, your website will be assigned to one of their web servers.

9. Your domain name will be assigned to one of their name servers.

A name server is a computer which will connect your domain name ( to the web server where your website lives.

10. Your name server and a web server work together to get visitors from all over the world to your website. 

This is how it works:

Your visitor types your domain name in his browser. Based on information provided by your hosting company’s name server, your website is found to live on the specific web server where it was originally assigned to by your web hosting company.

A single page of your website is sent to the visitor’s browser by the web server.

The process repeats when your visitor goes to the next page of your website.