Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising including web banner advertising, and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content.
If you are looking for a simple and cost-effective way to connect with your customers then online advertising offers the biggest bang for your buck. The Internet is fast replacing traditional mediums of information, entertainment, shopping and marketing. It’s time to change the way you market your business.
The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc. throughout the day. Say goodbye to those expensive huge billboards and glossy print ads. Be visible where it matters, especially in social media. It’s the smart thing to do…your bottom line will validate that!
Here are the 5 most valuable benefits of online advertising:
It offers more value for your advertising dollars as it can be more targeted than offline mediums.
It is up and running 24/7 providing round-the-clock visibility.
It has a faster and wider reach as you can connect with people anywhere even in the remotest locations, as long as there is Internet connectivity.
It provides more information at a low cost.
It is convenient for your audience as they can access your online advertising material as many times as they want.
Experienced marketers say that one of the greatest benefits of online advertising is its measurability and the information it provides about your audience. It’s a two-way street. You can learn about your visitors while they are getting to know you. This offers valuable input about the effectiveness of your campaigns which can then be quickly modified to increase conversions and sales.