Why Ugandan Companies Need Social Media Marketing

Why Ugandan Companies Need Social Media Marketing

Why Ugandan Companies Need Social Media Marketing Agencies

While most businesses have realized the necessity of being on social media in some form, most are still trying to go at it alone or hiring a social media agency that is not adequate in terms of actual marketing strategy and business goals. When you take on social media for your company, it needs to be part of an overall strategy to produce ROI, not just throwing up random posts on Facebook.

The idea that using social media is free is true only in the fact that you don’t need to pay for a profile on most sites. In order to gain success for your business using social media, it will cost time and effort which means money. There are, of course, cases when a business can run its own social media program without help, but more often than not, a helping hand will prove to be a much greater resource for turning social media into dollar signs for your business. Just like I’m capable of hammering a nail, that doesn’t mean I can build a house.

Social Media Agencies Have Experience
When you are a business just getting started on social media, sure it’s easy to create your own Twitter and Facebook profiles and send an email to your friends and existing contacts to connect with you. But that’s not going to increase your revenue at all.

You might only need a helping hand to coach you through getting started, but a social media professional can certainly help answer all your questions in the beginning with the different networks and how to manage more efficiently with some great tools that are available.

It’s smart for you to leverage someone else’s experience to leap frog much of the trial and error phase of getting over any new learning curve, especially when it comes to technology and marketing.

Social Media Planning & Strategy
If you are set up on a few social sites and ready to get started, now what do you do?

By now, everyone knows that you don’t sign up for Twitter just to tell people what you had for breakfast. It’s not your personal journal.

What are different ways you can leverage social media to get in front of more customers?

A social media agency has the experience of working with different businesses and helping them grow to know what works and what doesn’t. More importantly, a social media agency is able to make adjustments based on research and analysis to make sure you’re getting the most out of you social media investment.

Do you want to spend time researching and analyzing? No, you want to be out serving your customers so that you can make more money.

Your plan of attack is important to get in front of more people who are potentially your customers, getting that audience to become your customers, and getting those customers to come back to your business time and time again.

A sound social media plan can, and done well it will, increase your customer base and your average customer value.

Are you measuring your customer base, your company’s social reach, and the value it’s bringing to your business?

What strategies work and which fell flat when you thought they were surefire tricks?

How can you learn from those social media mishaps?

Social Media Agencies Can Save You Time
Your plan is in place, your social media strategy is laid out, tactics are decided and action is ready to be taken.

If you don’t want to spend the time sitting down every day at your computer learning new social media tools and then putting in the sweat equity, then a social media agency is a great way to save you time.

If you’re a business owner or employee, most likely you are a professional in something other than social media or online marketing. This means you have a real job to do in addition to now getting your business active enough online to see some real business growth.

The experience that a social media agency has means that not only do they free up your time by doing the legwork, the man hours invested are going to go down because they know what they’re doing and have been doing it for quite some time. There’s no fiddling around, figuring things out and testing out different ideas that may or may not work. A good social media agency has a plan, knows what will work and knows how to help your business gain success online.

Social Media Tools & Tricks
Staying on top of all of the new social media sites is hard enough as it is.

“Which social profile does my business need?”

“Why is Twitter different than Facebook and Google Plus?”

“Is LinkedIn just for business relationships?”

Then there are different tools to manage each of your accounts, some better than others. Many tools are similar with only slight differences while others are head and shoulders above the competition in launching your social media presence. Do you have the time to keep up with all the new tools for social media management, testing them all out and determining which is best for your business?

I personally have a dozen websites that I read every morning and hundreds of people I follow on Twitter to keep up with the constantly new information, ideas, strategies and tools in the social media industry.

It’s a social media agency’s job to keep up with this stuff so that it doesn’t have to be your job, too.

Hiring A Social Media Agency Will Make You More Money
A social media company should always have your business goals aligned with your social media plan and be bringing a return on your investment, providing analysis of your growth and the positive effects it has had on your business.

When companies say that they are doing the work, but there is no way to tell that you have been successful, they’re lying to you or worse, they think that they are telling the truth which means they don’t know what they’re doing.

Before you dive into social media, make sure you have a very transparent and honest conversation with your agency about whether or not it’s right for your company given your market and target audience and if you’ll be able to see a positive return on the investment that you’re willing to make.


Social Media ROI: Is Your Agency Working For You?

How much time are you saving by not needing to put in the legwork on a daily basis executing your social media tactics not to mention keeping up with industry news and new social media tools? That alone can help you determine if spending money on a social agency is worth it for you.

How has your business grown because of social media?

Are you reaching more people and raising your brand awareness?

Have you been able to leverage social media campaigns and contests into new customers?

Are you regularly bringing back customers for return business by engaging them through social media?

These are all ways for your business to have a real reason for being involved in social media and how you can see tangible results to whether or not your social media agency is working for you or just trading off their time for your money.

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Why Ugandan Companies need professional website designers

Why Ugandan Companies need professional website designers

Why Ugandan Companies need professional website designers

When you start the journey of designing and developing a new web design for your business, there are thousands of decisions to be made related to meeting your goals and challenges for marketing your business. One of the main decisions Is whether to keep your new web design in house or have a professional web design agency create the website for you. Within that decision there are a lot of different factors that you have to weigh to make the best decision for the best fit for your company.

E-commerce
If your new business website is e-commerce enabled this might be one of the biggest drivers to engage a professional web design agency. you have a responsibility to your customers to safeguard their data while delivering an easy and consistent buying process.

An agency has the know-how to deliver secure, easy to use, and approachable e-commerce websites. Almost every e-commerce website today is required to meet and apply for some level of PCI compliance. your agency will be able to prepare the application with all of the required research for the government agency. An agency will also be able to deliver encrypted servers and data transmission to safeguard your website and information.

24/7 Access To Customers
As the one platform that is the basis for your 24 hour a day 7 days a week access to your potential and current customers, your web design should receive a large portion of your overall digital marketing budget. You have to think through every aspect of that design to make sure that it is approachable and draws attention from your market. Your agency can work with you to find the perfect demographics of each of your target audiences and can’t develop the website to most effectively attract and convert those prospects.

With the change over to a content driven marketing Focus for most search engines, an agency can deliver a website that is best optimized to draw in those clients and that is easy to update with new content over time.


Years of User Interface Design

A professional web design agency has years of experience in user interface design specifically to attract target audiences and make the site as easy as possible to navigate. They have the knowledge of design and usage conventions for desktop and mobile devices and are able to sculpt the experience to direct your visitors attention exactly where it will be most effective to convert those visitors.

Marketing Expertise
A company web design is no longer a standalone entity. It is a part of an overall omni-channel marketing effort.

The agency can bring knowledge and experience of dealing with websites, social media, search engine optimization, email marketing, and print branding to the table to make your website the best representative of your company possible.

If your company doesn’t have staff that can cover all of these avenues of knowledge, an agency might be the best choice.

Processes and Procedures
An agency has a lot of experience and have been creating websites for a long time.

Typically, they will have set processes and procedures from the start of the project all the way until launch, and then beyond into testing and maintenance. Would you miss a step?

How is your team’s expertise on web servers and hosting?
Do you often perform user testing on digital platforms?
Do you fully understand the domain name server system?
With complete immersion into a skillset, these agencies can deliver a more comprehensive platform for your marketing message. They can forecast issues with certain features or page sin a website and make changes before they become a problem. You can rely on their expertise to streamline the process and ultimately keep your overall costs down.

Conclusion
While it is possible to use a build it yourself tool or leverage the skills of your in house team, as the person responsible for the success or failure of your company you should weigh out the many benefits of using a web design agency for your next project.
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The peace of mind in delivering the best possible web design for your company will be the best reward as you form new and longer lasting relationships with your prospect, customers and evangelists.
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Why Ugandan Companies need Search Engine Optimazation

Why Ugandan Companies need Search Engine Optimazation

Why Ugandan Companies need Search Engine Optimazation

SEO stands for Search Engine Optimization and it helps websites get top positioning on search engines. 93% of people looking for services and products do so using a search engine and your business being positioned as a result of this search is the ultimate goal of SEO. When somebody does a search on a certain topic and your website comes up at the top of the results page, you can be certain that you will be getting plenty of targeted traffic to your website.

With 75% of people not scrolling further than the first page, you have to be visible!

Sounds good? It is! And here are a few more reasons why you shouldn’t be ignoring SEO:

 

#1 High Renturn on Investment

ROI from SEO is high. Implementing SEO strategies is one of the most affordable forms of marketing, yet it yields highly fruitful results sending you the much needed targeted traffic you long for. Here is how SEO’s ROI compares to more traditional advertising and marketing channels.

 

#2 IT WON’T GO AWAY

SEO is one of those things that is here to stay so you might as well get on with it.

We have grown dependant on search engines and the convenience they offer in terms of information resources. We search for anything and everything from where to buy something, where to find a good place to eat out, to what time shops close etc. It is simply a convenience we have grown to depend on and as long as people keep on searching, your business needs to be there for others to find it.

 

#3 YOUR COMPETITION DOES IT

SEO is the benchmark nowadays. It is no longer just a matter of staying ahead, it is now a question of keeping up to what your competitors and others in your industry are already doing.

I know small businesses such as charity shops and local bakeries that are actively optimizing their websites, so what are you waiting for? The longer you overlook your SEO strategy, more and more traffic will go to your competitors, instead of you.

 

#4 EVERYONE CHECKS OUT A BUSINESS ONLINE

As mentioned above, we have all grown strangely attached to the comfort that Google provides. Finding anything and everything, getting the information you need, researching businesses, brands, products and even people. All this information that we once had to go out and hunt for is now at our fingertips.

Nowadays customers are much more autonomous and self-sufficient when it comes to researching a business, its products and services before making a purchase and unless you are right there at the top of that search page, how do you expect to be found? How do you expect customers to even know that your business exists?

Get optimizing and get your website closer to the top and closer to the customers.

 

#5 QUALITY LEADS

Unlike other marketing techniques such as printed advertisements and social media marketing, SEO helps your business get the targeted traffic you want and need. With SEO, you only show up when people are looking for products that you offer, for the industry, product, service or location that is specific to you..

As long as you use the correct content, keywords and phrases, your website will show up for what you offer and what your audience is looking for. Win-win situation really! SEO helps you get higher in the search ranks, show up for the correct searches, attract more qualified leads and get more conversions.

Search engine traffic is a free and scalable way to gain more customers. It is the way forward for continuous growth of your website and your business. So get optimizing today!

Whilst some have proclaimed the death of SEO over the last couple of years, it isn’t, it’s still alive and kicking. What has gone the way of the dinosaurs is many of the spammy SEO tactics, which is good news for you, it’s good news for those who want to build a brand and a loyal following. And this is why your business needs SEO.
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How to Choose a Good SEO Company in Uganda for Your Business/Website

How to Choose a Good SEO Company in Uganda for Your Business/Website

How to Choose a Good SEO Company in Uganda for Your Business or Website

A reliable and trustworthy SEO company can help your business grow by establishing your digital brand and ensuring that you have the best possible Internet presence.

A lot of companies fail to take advantage of the power of the Internet because their SEO consultants do not have the necessary experience or knowledge to identify new markets and explore new opportunities.

The importance of reliability in SEO

I am insisting on the matter of reliability and trustworthiness because after talking with a couple of our latest clients, I realized that they have experienced a sudden drop in traffic after they hired an ‘SEO company’ that did all sorts of tricks on their account.

So, choosing a reliable SEO firm is not only important for progress but it is also necessary in order to avoid losing your traffic potential due to bad SEO practices.

Step 1 – Decide why you need to hire an SEO Company

Before actually choosing which SEO firm you will trust, it is important to decide and have clear in your mind, the reasons you need to hire an SEO firm in the first place.

In my opinion you should consider hiring an SEO or digital marketing firm when:

  • You don’t have a have website and you need to build a proper Internet presence from the beginning.
  • You have a website but you are not getting any traffic
  • You have a website, you are getting traffic but not customers (i.e. conversions)
  • You have a website but it is not optimized for search engines, social media or users
  • You want to improve your internet presence
  • You want  to find new customers in other digital markets i.e. mobile

Step 2- Where can you find a good SEO firm?

SEO firms live online; they are not the kind of companies that need to be in your neighbourhood.

In the majority of the cases all communication is carried out via email, skype or Google+ hangouts and there is absolutely no reason for a site visit. This method is actually faster and it also costs less.

So, where can you find good SEO Companies?

1) Word of mouth – Ask you friends (either your real friends or your friends on FB, Twitter, LinkedIn) if they have a recommendation to make.

Knowing that a company did good work on someone else’s web property is a very positive factor.

2) Click on the ads – When you search for terms like ‘reliable seo company’ or ‘seo services’ you will see a number of ads on top of the search results.

These are PPC ads and companies that their ads are displayed, invested a good amount of money to secure one of the top positions.

In order to get a good ROI they have to provide for a good service otherwise they will not be able to survive in the long term.

3) Organic rankings – The same rules apply for organic rankings. Companies that appear in the first positions of the SERPs have already invested a good amount of time and money, which is another signal that they take their business seriously.

In addition, if they can find customers online for their own needs, they can do it for you as well.

Step 3- How to assess the reliability of a SEO company?

Regardless of how you will find the company to hire, it is always advisable to do a bit of assessment before making your final decision.

In general a quick way to assess the reliability of a company is by looking at the services

If you see something like ‘We can get you to the top of Google Search’, in simple words it means that they don’t know what they are doing.

Too good to be true promises are equivalent to fake promises and you need to stay away.

They can explain what actions they will do – Although your goal is to hire a professional firm to handle your Internet presence without having to worry about SEO or digital marketing, this does not mean that you shouldn’t know what methods they will use to increase your website rankings or get more traffic.

If they can’t explain exactly what they will do and all they tell you is about ‘building links’ then forget about them, they can do more harm to your website than good.

Ask them to do a SEO Audit first – Another way to evaluate the work of an SEO is to ask them to do an audit of your website. A SEO Audit does not cost much, but it’s a quick way to evaluate the effectiveness off the company.

If you are happy about their work you can continue with buying more services.

Talk to them – Don’t forget about the traditional methods i.e. make a meeting. In this case it can be a virtual meeting using Skype or Google+ but you can still ask questions and interview your prospective partners.

Step 4- It’s all in the results

One of the most interesting things about the internet is that everything is measurable.

There are metrics and reports that can help you measure and monitor the activity of your website in terms of incoming visits, time users spend on site, pages they visit and many more .

What you can do is start looking at these metrics and if after 6-7 months the SEO Company you hired did not manage to bring in more traffic then possibly you need to consider changing your contract.

The best way is to discuss with them first and hear what they have to say having always in mind that changes to a website may take time to generate positive or negative results.

As a rule of thumb 6-7 months is a good period to judge the effectiveness of any SEO techniques.

Conclusion

Even if you are a small business owner, a blogger or an online shop owner, you need to ensure that you have the best possible Internet presence and that you are taking advantage of all digital channels.

If this is something you cannot do yourself either because you don’t have the time or knowledge then it is more preferable to hire a professional, reliable and trustworthy SEO firm to do it for you.

Before hiring an SEO make sure that: you know what they will do, how much you will have to pay and what to expect as a result.

Don’t believe in too good to be true promises and if they don’t produce decent results after 6-7 months then consider terminating your contract.

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